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Hispanicize 2013
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Tuesday
, April 9
Lobby
10:00am •
Registration
5:30pm •
Blogger/Journalist Cocktails (Sponsored by Bumble Bee Foods and co-hosted by Latina Mom Bloggers)
Mini Break
1:50pm •
Mini Break
2:50pm •
Mini Break
3:50pm •
Mini Break
Mona Lisa
9:00am •
State of Hispanic Social Media Roundtable
11:00am •
Hispanic Media Relations Evolves: Best Practices on What Remains the Same and What's Changed in 2013 (sponsored by Getty Images)
1:00pm •
Diversity Tech Leaders & Social Media Entrepreneurs Summit (4 hr program)
Ocean Tower 2 Ballroom B
1:00pm •
Managing Your Social Personas
2:00pm •
Facebook for Journalists (en español)
3:00pm •
Navigating the World of Tax Incentives and Film Commissions
4:00pm •
Screenwriting for Film and TV
Ocean Tower 2 Ballroom C
11:00am •
Twitter for Journalists (en español)
1:00pm •
Picture Your Production Under a Low Budget Contract (sponsored by SAG-AFTRA)
2:00pm •
Latin Music Trends in 2013: What's Hot and What's Not
4:00pm •
Online Activism: Best Practices for Social Cause Engagement to Create Change Online
Palm Terrace
12:00pm •
Break the Ice! Networking Lunch
Promenade
11:00am •
Blogging 101: A Roadmap to Blogging Success
2:00pm •
Gringo Latinos: How Hispanic Culture & Flavors are Steadily Transforming 'American' Lifestyles & Tastes
3:00pm •
Follow Your Nose to Profits: Using Scent Marketing in the Hispanic Market
4:00pm •
CASE STUDY: State Farm Fan Pass
Regal South Beach
7:10pm •
MAJOR EVENT: Red Carpet at Regal South Beach Miami Beach
7:50pm •
Special film premiere of "Filly Brown" with Edward James Olmos, Lou Diamond Phillips, Gina Rodriguez, Youssef Delara and Michael Olmos in partnership with Miami Int'l Film Festival & Pantelion Films. Celebrity guests will include: Teresa Rodriguez (Aqui
TBD
6:45pm •
Shuttles leave for "Filly Brown" film premiere / Red Carpet
10:30pm •
Filly Brown After Party at The Stage
Wednesday
, April 10
Exhibit Area
2:00pm •
Sponsor Treat Break at Exhibit Area
4:20pm •
Exhibitors Showcase
Lapidus / Watson
10:00am •
Vroom, Vroom: Getting Plugged into Writing About and Reviewing Automobiles
11:00am •
The State of hispanic Journalism in 2013: An Honest Look at the Obstacles, Opportunities and Trends Impacting Latino Journalists
1:05pm •
Facebook for Hispanic Journalists
2:30pm •
Your Ultimate Guide to Freelancing in the Digital Age
3:30pm •
Visual Reporting Best Practices for Web Video and Photography
Lobby
8:00am •
Registration
Mini Break
9:50am •
Mini Break
10:50am •
Mini Break
11:50am •
Mini Break
1:00pm •
Mini Break
3:20pm •
Mini Break
Mona Lisa
7:30am •
Breakfast Lounge
11:00am •
Meet the Generation NEXT of Latino Independent Filmmakers
1:05pm •
15 Minutes of Genius: Latin Music Edition (1 hr., 20 minutes)
2:30pm •
The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers
3:30pm •
Breaking into Pandora's Latin Music Selection: An Inside Peek
Ocean Garden Pool
5:30pm •
Target presents Hispanicize Opening Reception
Ocean Tower 2 Ballroom B
10:00am •
You're the Controller: Latino Insights into the World of Gaming Entertainment
11:00am •
LatinoShop Study - A Deep Drive at Latino Shopping Behavior
1:05pm •
Hispanic Market Trends 2013: Top Marketers Take an In-Depth Look at the Cultural and Marketing Shifts (1 hr., 20 min.)
2:30pm •
CASE STUDY: How Rosetta Stone's 'Open Your World' Campaign Changed Perceptions & Drove Award-winning Results
3:30pm •
Casting Directors: What Works and What Doesn't
Ocean Tower 2 Ballroom C
10:00am •
The Blog/Home Life Balance - Become a 'Force' of One!
11:00am •
Upwardly Mobile and On the Go: The Latino Lifestyle Bloggers
1:05pm •
The Latino Blogger Marketing Challenge: Bloggers Compete to Develop a Winning Business Proposal for One Leading Consumer Brand
3:30pm •
The Blogueras: A Primer on Working with Spanish- Dominant Latino Bloggers
Pompeii
9:00am •
Total Annihilation of the Crabs: Part Deux
12:00pm •
Latinovator Lunch with Carlos Ponce Sponsored by Pandora
3:30pm •
Creativity today: What is the role of the Creative Director in a Hispanic agency in 2013 and beyond?
Regal Cinema
7:50pm •
Red Carpet Night at Regal Cinemas South Beach for "Blaze You Out" and "Dreamer" with actors and other celebrities
Regal South Beach
8:30pm •
World Premiere Film at Regal Cinemas South Beach for Blaze You Out: Runtime 98 Minutes,followed by Q&A
10:45pm •
World Film Premiere at Regal Cinemas South Beach for Dreamer: Runtime 92 Minutes followed by Q&A
TBD
7:20pm •
Bus arrives for 'Blaze You Out" and "Dreamer' screening.
Yacht
7:30pm •
MAJOR EVENT: McDonald's Blogger/Journalist Yacht Party
Thursday
, April 11
Exhibit Area
10:50am •
Sponsor Treat Break at Exhibit Area
1:20pm •
Sponsor Treat Break at Exhibit Area
Lapidus / Watson
9:00am •
Twitter for Hispanic Journalists
10:00am •
Papa Knows Best: The Proud and Often Misunderstood Multicultural Dad Bloggers
12:30pm •
Best Practices for Sports Reporting, Everything You Always Wanted to Know About Sports Journalism But Were Afraid to Ask Presented by ESPN Deportes
2:00pm •
Cooking Good! Latino Food Bloggers Share Their Recipes for Great Social Media Content Marketing
3:00pm •
From Journalist to Marketer: Your Complete Guide to Making the Change
Lobby
8:00am •
Registration
Mini Break
9:50am •
Mini Break
12:20pm •
Mini Break
2:50pm •
Mini Break
3:50pm •
Mini Break
Mona Lisa
7:30am •
Breakfast Lounge (Open to everyone)
10:00am •
15 Minutes of Genius Session: Filmmakers' Edition (1 hr., 10 min.)
12:30pm •
Master Class: Detective Gomez Shares the Ultimate Cheat Sheet on Creating, Selling and Sustaining a Hit Reality TV Show (1 hr., 20 min.)
2:00pm •
Show Me What You’ve Got: How Reality TV boosted my Music Career
LIMITED
8:00pm •
Short Film Showcase in Mona Lisa Room (Eden Roc Hotel)
8:00pm •
Award Winning Documentary 'Los Wild One's' in MonaLisa Room (Eden Roc) - followed by a Q&A and a short live performance by Gizzelle!
New World Center
8:00pm •
'Biggest Night of Music' Concert at South Beach's New World Symphony sponsored by AT&T and Pandora
Ocean Garden
5:30pm •
Tide Fabulous White Event
Ocean Tower 2 Ballroom B
10:00am •
Return on Relationship: Relationships ARE the New Currency
12:30pm •
15 Minutes of Genius: Marketers' Edition (1 hr., 20 min.)
3:00pm •
Micro-Segmentation: How a 90-year-old beer brand from Cuba positions itself in a niche market thirsty for a craft ale
4:00pm •
How to Plan and Execute a Great Latino Blogger Event
Ocean Tower 2 Ballroom C
9:00am •
Hispanic Population Trends: A 2013 Snapshot
10:00am •
The Social Media Hispanic News Platforms: A 2013 Update (1 hr.,10 min.)
12:30pm •
SEO Strategies and Tactics for the Latino Market (1 hr., 20 min.)
2:00pm •
Hispanic Mobile Marketing: The Third Screen is Here!
4:00pm •
Brand Re-Mixx: Blending with the Powerful Latino DJ
Pompeii
11:20am •
Latinovator Lunch with Zumba's Beto Perez
2:00pm •
SPECIAL EDITION: Hollywood Icons Rita Moreno and Charo in Conversation with Nely Galan at Adelante: Wisdom of Latina Legends at Hispanicize 2013 (3hr. Program)
TBD
7:30am •
Mañanita Breakfast with MundoFox (For Bloggers & Journalists ONLY)
7:00pm •
Shuttles depart for New World Symphony concerts in South Beach
Friday
, April 12
Bongo's Cuban Cafe
8:00pm •
BUS SHUTTLES - DESTINATION 2: MOVIMIENTO MUSIC NIGHT AT BONGO'S CUBAN CAFE
9:00pm •
MAJOR EVENT: Make the Earth Tremble Party at Bongo's Cuban Café
Exhibit Area
2:10pm •
Sponsor Treat Break at Exhibit Area
4:30pm •
Exhibitors Showcase
Lapidus / Watson
10:00am •
From Journalist to Media Entrepreneur: Case Studies from Hispanic journalists who have made the leap and are succeeding
11:00am •
Finding Your Voice as a Commentator
1:05pm •
15 Minutes of Genius: Journalists Edition (1 hr. 30 min.)
2:40pm •
Facebook for Hispanic Journalists
3:40pm •
The Next Generation: How to Reach the Latino Youth Between 7 and 15
Lobby
8:00am •
Registration
Mini Break
9:50am •
Mini Break
10:50am •
Mini Break
11:50am •
Mini Break
1:00pm •
Mini Break
2:00pm •
Mini Break
3:30pm •
Mini Break
Mona Lisa
7:30am •
Breakfast Lounge (Open to everyone)
9:00am •
The Abbreviated Magnitude of the Short Film
10:00am •
Financing & Securing Distribution for Your Film: Introduction to the Latino Film Fund
11:00am •
You are what you Tweet and Like: Rock Your Social Media Persona
1:05pm •
Marketing Big Studio Films to Latinos
2:40pm •
Going Viral: How to Start and Build Your Music Career on YouTube
3:40pm •
Make Brands your Fans—How to land a sponsorship deal and keep it
New World Center
1:00am •
Buses depart New World Symphony to return to the hotel
Ocean Tower 2 Ballroom B
10:00am •
got IMC? The Evolving Role of Integrated Marketing Communications
11:00am •
Highly Recommended: Harnessing WOM & Social Media to Build Your Brand and Drive Business
1:05pm •
A Year of Quantum Changes at the Hispanic TV Networks
2:40pm •
Thumbs Up: Meet the Fanatical Film Bloggers
4:40pm •
Blogging Case Study: The American Latino Heritage Road Trip Sponsored by the St. Augustine and Ponte Vedra Visitors and Conventions Bureau
Ocean Tower 2 Ballroom C
9:00am •
Mama Power: Best Practices & Insights from the Communities of Latina Mom Bloggers
10:00am •
Beautiful and Bold: The Proud Leaders of Latina Fashion Blogging
11:00am •
Meet the Latina Health & Fitness Bloggers
1:05pm •
Taking Your Blog Mobile
2:40pm •
MASECA EVOLUTION Evolving to the taste of the new Latina
4:40pm •
Almost White: Author / Producer Rick Najera Shares Excerpts From His New Book about Latinos in Hollywood
Pompeii
9:00am •
Google and YouTube Latino: A 2013 U.S. Hispanic Update
12:00pm •
Latinovator Lunch with Director Nicolás López
2:40pm •
Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online
3:40pm •
Digital Case Studies: A Look at the Hispanic Brands Who Hit It Out of the Park in 2012
Regal Cinema
6:45pm •
BUS SHUTTLE - DESTINATION 1: Buses depart for Film & Entertainment Industry Red Carpet at Regal Cinemas South Beach
7:30pm •
RED CARPET premieres of "Aftershock" and "Mission Park": Latino Celebrities from Film, Music & Entertainment at Regal Cinemas South Beach
10:00pm •
Movie Premiere at Regal Cinemas South Beach for -DCP - Aftershock: Runtime 90 Minutes followed by Q&A
Regal South Beach
8:00pm •
World Film Premiere at Regal Cinemas South Beach for Mission Park: Runtime 101 Minutes followed by Q&A
TBD
7:30am •
Mañanita Breakfast with Clorox (For Bloggers and Journalists ONLY)
Saturday
, April 13
Exhibit Area
11:20am •
Sponsor Treat Break at Exhibit Area
Lapidus / Watson
9:30am •
Blogs with a Cause: Meet the Bloggers Devoted to Social Good
10:30am •
Meet the Leading Conservative & Liberal Voices of Hispanic Journalism
2:15pm •
Meet the Latino Content Kings of Online Video Distribution
4:15pm •
The Book Within: Insights and Tips for Journalists and Bloggers on How to Hone Your Work into a Book (1 hr., 30 min)
Lobby
8:00am •
Registration closes at 9:30 a.m. / 1 Day Pass Available Only ON-SITE on SaturdayRegistration
Mini Break
10:20am •
Mini Break
12:50pm •
Mini Break
2:05pm •
Mini Break
3:05pm •
Mini Break
4:05pm •
Mini Break
Mona Lisa
9:30am •
The Hispanic Journalists' Toolkit: A Look at the Latest Cultural Resources for Reporters
10:30am •
Master Class: Creating, Shooting and Distributing Award-winning Documentaries (1 hr., 30 min.)
1:15pm •
From Novelas to Hollywood: Making the Acting Switch
2:15pm •
Has Internet killed the Radio Star?
3:15pm •
El Buen Pitch
Ocean Tower 2 Ballroom B
9:30am •
Getting on Corporate Boards
10:30am •
Social Media Community Managers: The Do's and Don'ts of Managing Your Brand's Social Media Presence
1:15pm •
Your Brand Ought to Be in Pictures: Capturing the Value of Digital Video Storytelling in Today’s Latino Marketing Mix
4:15pm •
Twitter for Journalists (en español)
Ocean Tower 2 Ballroom C
9:30am •
How to Create Branded Videos that Go Viral
10:30am •
15 Minutes of Genius: Blogger Edition (1 hr., 30 minutes)
2:00pm •
Let's Talk Tech: Meet the Latino & Multicultural Tech Bloggers
3:15pm •
Going Places: The Further Adventures of Latino Travel Bloggers
4:15pm •
Picture Your Production Under a Low Budget Contract (sponsored by SAG-AFTRA)
4:15pm •
Innovative Collaborations: How my dad and I teamed up to write a book about a Brazilian women's movement and found a new way of teaching about Latin America in US public schools
Pompeii
11:30am •
Latinovator Lunch with Soledad O'Brien (sponsored by P&G)
1:15pm •
Searching for Cesar Chavez National Town Hall (Special 3 hr. Livestreamed Program) sponsored by the Friends of the American Latino Museum
Timezone
Hispanicize 2013
America/Los Angeles
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Hispanicize 2013
Apr 9
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13, 2013
Tuesday
, April 9
Wednesday
, April 10
Thursday
, April 11
Friday
, April 12
Saturday
, April 13
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Palm Terrace
Pompeii
Promenade
Regal Cinema
Regal South Beach
TBD
Yacht
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Dates
Tuesday
, April 9
Wednesday
, April 10
Thursday
, April 11
Friday
, April 12
Saturday
, April 13
Types
Bloggers
Bloggers/Social Media
Film
General
Journalists
Marketing/PR
Mini Break
Music
Social Media
Venues
Bongo's Cuban Cafe
Exhibit Area
Lapidus / Watson
Lobby
Mini Break
Mona Lisa
New World Center
Ocean Garden
Ocean Garden Pool
Ocean Tower 2 Ballroom B
Ocean Tower 2 Ballroom C
Palm Terrace
Pompeii
Promenade
Regal Cinema
Regal South Beach
TBD
Yacht
