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Tuesday, April 9
 

1:00pm PDT

4:00pm PDT

Online Activism: Best Practices for Social Cause Engagement to Create Change Online

From grassroots mobilizers to digital storytellers, Latinos are connecting people to causes, raising awareness and inspiring their online communities to take action. In this hands-on session, you'll learn what Latinos are doing to create change online and what it takes to do it, learn an online engagement framework (Engage.Equip.Mobilize.) and strategies, discuss existing programs and case studies and problem-solve how you, your organization or business can create and inspire change online.

 

 

-Panelist:

Mando Rayo, VP, Engagement at Cultural Strategies 


Tuesday April 9, 2013 4:00pm - 5:00pm PDT
Ocean Tower 2 Ballroom C
 
Wednesday, April 10
 

10:00am PDT

You're the Controller: Latino Insights into the World of Gaming Entertainment

Hispanics today are 32% more likely than non-Hispanics to consider video games as their main source of entertainment, and according to Scarborough research, 1.6 million Hispanics plan to buy a gaming console in the next year.

 

Attend this panel session to learn best practices from today’s leading voices in gaming entertainment, technology and media.  Panel topics include: Hispanics and gaming, the convergence of technology and entertainment in Hispanic households and tips for working with media to build successful stories for your brand.  The panel will be moderated by Edelman Public Relations who has been leading the charge for award-winning technology Hispanic campaigns for the launch of Microsoft Windows 7 and Kinect for Xbox 360 to name a few.  

 

 


Wednesday April 10, 2013 10:00am - 10:50am PDT
Ocean Tower 2 Ballroom B
 
Thursday, April 11
 

9:00am PDT

Twitter for Hispanic Journalists

Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources.  If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform.  In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…

 

In this session you will learn:

  • How top Hispanic journalists are leveraging Twitter to build a following
  • Why journalists must think of Twitter as being more than a broadcast platform
  • 5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes
  • The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish
  • How to cover live events with Twitter

 

Moderator:

Christine Armario, Staff Writer, Associated Press

 

Speakers:

Robert Hernandez, Web Journalist Chat Creator (#WJChat) and USC Professor

Julio Ricardo Varela, Founder, Latino Rebels

Daniel Rivero, Social Media Editor, WLRN/Miami Herald News

 


Thursday April 11, 2013 9:00am - 9:50am PDT
Lapidus / Watson

10:00am PDT

12:30pm PDT

SEO Strategies and Tactics for the Latino Market (1 hr., 20 min.)

 

With YouTube’s rise as the second most popular search engine and with SEO continuing to integrate with social media and content marketing, what are the top SEO strategies and tactics that brands and bloggers should be using today to reach Latino audiences?  How are Latino SEO firms adapting their services in this new era of accountability and integration between marketing teams that previously worked independently? And how are search engines improving their ability to organize a multicultural world’s growing content? In this first-ever Hispanicize SEO Roundtable, hear from a diverse panel of experts who can help you understand the opportunities and the challenges of Latino SEO in a post-Panda, post-Penguin world. From optimizing your online videos, blogs and press releases in multiple languages to working with cross-functional digital marketing teams; from getting started with SEO to hiring a Latino SEO firm, get up to speed with the latest trends and best-practices that could have a powerful impact on your brand, business or blog.

In this session you will learn:

  • The top strategies and tactics for optimizing a website, blog, press release or online video
  • The importance of developing an online video library for SEO purposes
  • How social activity influences search engine rankings
  • The Nexus between SEO, Social Media and Public Relations and how an Integrated Latino Search Campaign Can Positively Impact Your Organization
  • The future of Latino SEO and how to work with cross-functional teams

 

MODERATOR:

Bill Gato, President, Gato Advertising

SPEAKERS:

  • Matt Wallaert, Behavioral Scientist, Bing - Microsoft
  • Sebastian Aroca, Managing Partner, Hispanic Market Advisors
  • Manny Santos, Director, Multicultural Sales, PR Newswire/MultiVu
  • Denisse Icaza, Founder/Editor of AhorrosparaMama.com, LatinaMomBlogger.com member

 

 


Thursday April 11, 2013 12:30pm - 1:50pm PDT
Ocean Tower 2 Ballroom C

2:00pm PDT

 
Friday, April 12
 

9:00am PDT

Google and YouTube Latino: A 2013 U.S. Hispanic Update

This panel will present an overview of what Google is doing specifically for the US Hispanic market. It will have a focus on online video with YouTube as their distribution platform and Google+ as their social media outlet. The session will include some helpful information on how YouTube is driving online content, with a practical case study from guest Telemundo as one of Google's Premium Partners to see how all this concepts work in reality.

Part two of this comprehensive session is titled: Google in Action: Tools to Maximize Your Online Presence

Learn about the best Google tools to leverage the web with actionable, capacity-building content. This session will cover everything from Google Keyword Tools to Google Apps, from Google+ for brands and bloggers to platforms to build free mobile sites. This one hour session with Google will be jam packed with everything you need to know to maximize your online presence.

Moderator

Will Freyre, Sr. Director, Digital Innovation, Republica

Speakers:

-Eliana Murillo, Head of Multicultural Marketing, Google
-Juanjo Duran, YouTube’s Hispanic Business Development & Strategic Partnership Manager
-Borja Perez, Senior Vice President, Digital and Social Media


Friday April 12, 2013 9:00am - 10:50am PDT
Pompeii

11:00am PDT

2:40pm PDT

Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online


 In this session, you’ll learn the latest information about Latinas and the online habits and tendencies of how respected brands are marketing to Latinas through online advertising and social media.
Who are the digital Latinas
Do’s and Don’ts for reaching English-language and Spanish-language Latinas
Examples of things that have worked and things that didn’t work as expected
The digital cultural patterns and digital habits of older Latinas vs. older non Latinas
What’s next when reaching digital Latinas
How liberal feminism and conservatism are interacting online
A look at brands and organizations that are effectively targeting digital Latinas

 

MODERATOR:
Rocky Egusquiza, Vice President of Multicultural Markets
 
SPEAKERS:
- Rebecca Boston, PR and Digital Strategist, The Clorox Company
- Rene Alegria, CEO, Mamiverse
- Natalie Boden, President, Boden PR


Friday April 12, 2013 2:40pm - 3:30pm PDT
Pompeii

3:40pm PDT

 
Saturday, April 13
 

9:30am PDT

Getting on Corporate Boards
Saturday April 13, 2013 9:30am - 10:20am PDT
Ocean Tower 2 Ballroom B

9:30am PDT

How to Create Branded Videos that Go Viral

Speakers:

  • Alejandro Gonzalez of Los Pichy Boys
  • Vladimir Santos of ImportedTV
  • Leo Bautista of ImportedTV
  • Lance Rios of DigiBunch

 


Saturday April 13, 2013 9:30am - 10:20am PDT
Ocean Tower 2 Ballroom C

4:15pm PDT

Innovative Collaborations: How my dad and I teamed up to write a book about a Brazilian women's movement and found a new way of teaching about Latin America in US public schools

Beginning when I was 15, my Dad and I teamed up to write a book about a group of extraordinary Brazilian women who started a women's movement during their teens and twenties, then went on to work as government officials, university professions, union presidents, movement leaders, and entrepreneurs. That's not the vision most students in the US have of Brazil. I'll talk about how our collaboration gave us a unique window into this fiery struggle for equality and helped us find new ways to get students here fired up about Latin America--and how collaboration can transform any project in exciting and unexpected ways.

KEY INSIGHTS:

1) How a father and daughter developed a professional collaboration that lasted more than ten years, and how their relationship changed as a result.

2) Tips for making innovative collaborations work (particularly within families!)

3) How young women in southern Brazil started a movement that transformed their communities, and how these women’s battles for equal rights helped Latin America’s largest country move from dictatorship to a democracy – with the world’s sixth largest economy! 

4) Concrete ways to bring dynamic, up-close examples of people transforming their communities in Latin America into US classrooms and conversations. 

5) How producing multiple and multi-media representations of your work (in the case of this father-daughter team, a high school curriculum, lectures, articles, and a book) puts you in conversation with a wide range of audiences, and gets those audiences talking to each other.

 


Saturday April 13, 2013 4:15pm - 5:15pm PDT
Ocean Tower 2 Ballroom C