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Music [clear filter]
Tuesday, April 9

2:00pm PDT

Latin Music Trends in 2013: What's Hot and What's Not

Hear the lastest trends in Latin Music from these industry pros:

Melissa Giles- Soulfrito Collective/CEO
Angie Martinez- Artist Representative Meccalani/AMP. 
Kevin "Pills" Montano- LatinMixx
Diane Baes-SecretRoad Music Group
Pili Montilla-TV host, entertainment reporter
Wise the Gold Pen-Producer/Songwriter
Mary Nunez- Sony Music Latin Licenscing 

Moderated by: Vanessa James, CEO Vanessa James Media

Tuesday April 9, 2013 2:00pm - 2:50pm PDT
Ocean Tower 2 Ballroom C
Wednesday, April 10

1:05pm PDT

15 Minutes of Genius: Latin Music Edition (1 hr., 20 minutes)

In this intimate TED-style conversation, Santos, Lopez and Terrero will share their knowledge and inspiration behind their success. Learn all about Enrique's rise to radio fame, Gustavo's career in the music label world and how he earned his coveted title at Universal. Get an in-depth, personal peak inside the brain of film and music video director, Jessy Terrero and his experience working with Hollywood's biggest stars.



- Enrique Santos

- Gustavo Lopez

- Jessy Terrero

Wednesday April 10, 2013 1:05pm - 2:25pm PDT
Mona Lisa

3:30pm PDT

Thursday, April 11

2:00pm PDT

Show Me What You’ve Got: How Reality TV boosted my Music Career
Limited Capacity seats available


In this intimate session you’ll hear from past contestants of The Voice season 3, VH1’s Rock n Roll Fantasy Camp, and their personal journeys from unknowns, to over night sensations. Find out if their 15 minutes of fame is over, or if they are making it last. Hear about how these musicians have leveraged reality Talent shows to showcase their own, real talents. Listen to the songs they auditioned to live, hear behind-the-scenes secrets, never heard before stories about the shows, the auditions and producers. Learn how they used this experience –the good and bad-to fuel charge their careers.

In this live, interactive, unplugged session you will have the chance to hear Rudy Parris, Diego Val, and Julio Castillo from Season 3 of The Voice and Moderator Anu Gunn from Vh1’s Rock N Roll Fantasy Camp and Gene Simmons Family Jewels, talk about the journey of reality TV and music. What are they doing now? Has their appearance hurt or helped their music career? No Regrets? You’ll also learn where these artists are off to next and will have the exclusive chance to hear them perform in an intimate, unplugged setting. Artists will answer audience questions and stay for pictures and autographs.

Thursday April 11, 2013 2:00pm - 2:50pm PDT
Mona Lisa

4:00pm PDT

Brand Re-Mixx: Blending with the Powerful Latino DJ

Brand Re-Mixx: Blending with the Powerful Latino DJ

From vinyl to the digital era, the art of DJ’ing has transcended into a cultural expression that speaks to the masses. DJs today are not only pioneers of sound, but are also influential leaders of a movement. DJs are trendsetters and lead the charge in pop culture. They reach a massive following.  They inspire change and music would not be where it is today without the DJ. The Latin Mixx platform is a national celebration of culture, community and Latinos in entertainment.  Today’s session will share with you the importance of this movement and why DJ’s are innovators within the Latino entertainment space.


Attendees will now understand that the DJ could be an important factor in the growth of their brand, their communications strategy, and overall influence via their social media network and amplified voice.

  • How Latino entertainers utilize the Latin Mixx platform to amplify their voice and advance the movement
  • The power of social media within the DJ space is growing exponentially and is an untapped opportunity
  • The DJ is the new ambassador for brands today
  • The benefits of connecting your brand with these musical trendsetters

 The future of Latino DJs in creating music; DJ’s are no longer in the background but are taking center stage.

Dj Cre-8    Power 105.1 fm NYC  T.A.Dj el Dusty   Artist Man Recording / Machete
Dj New Era    La Mega 97.9 NYC / T.A.Dj Mingo      Clear Channel / I heart Radio

Thursday April 11, 2013 4:00pm - 5:00pm PDT
Ocean Tower 2 Ballroom C

8:00pm PDT

Friday, April 12

11:00am PDT

You are what you Tweet and Like: Rock Your Social Media Persona

You are what you Tweet and Like: Rock Your Social Media Persona

Whether you’re up and coming or established musician, having a social media presence is crucial to your career. But having the wrong strategy can turn hurt you more than help you and ruin your reputation.  In this session not only will you learn who should manage an artist/band’s online persona (The label, the manager, or the talent themselves) but also the best practices of Social Media for Musicians. Learn what social media platforms work best for your goal or style (MySpace, Facebook, YouTube, Twitter?) Hear from both labels and artists about their social strategy and

In this session you will learn ways of

• Improving your social reach
• Increasing your fan engagement
• Identifying and engaging influencers
• Increasing lead generation
• Applying analytics to know what works

Loren Medina, Digital Girl, Inc.
Anu Gunn, Actor/Musician, VH1, Proton Saints
Maya Anjelica Murillo, blogger and musician, MayaIntheMoment

Friday April 12, 2013 11:00am - 11:50am PDT
Mona Lisa

2:40pm PDT

Going Viral: How to Start and Build Your Music Career on YouTube

Hear directly from artists who launched their career online and are using YouTube to contiunally engage and monetize their fan base. In this live performance panel you'll listen to Jorge Narvaez, Michael Lynch, teen pop sensation Matt hunter, and Latin Grammy Nominated Reggaeton artist, J Alvarez. Moderated by Amanda Taylor from LasGringasBlog.


Matt Hunter: http://www.youtube.com/watch?v=WevfKZSXRfM

Jorge Narvaez: http://www.youtube.com/watch?v=JtawDJtcRg8

Michael Lynch: http://www.youtube.com/watch?v=iKnBCCsp9Vw

J Alvarez: http://www.youtube.com/watch?v=sz1x6ppl4pY


Friday April 12, 2013 2:40pm - 3:30pm PDT
Mona Lisa

3:40pm PDT

Make Brands your Fans—How to land a sponsorship deal and keep it

It’s becoming increasingly popular as a musician to find endorsement and sponsorship partnerships with brands. But it can be challenging to navigate the world of sponsorships without losing your artistic integrity and simultaneously giving the brand what they want. In this session you will hear from the artist, the brand reps, lawyers and managers, about how to successfully navigate the world of brand sponsorships without being seeing as ‘selling out’ by your fans.


You will learn:

-As a musician, artist, blogger, how to work more closely with brands without compromising your integrity.

-How partnerships, if done right, can deliver outstanding value for the brand

-How to negotiate contracts

-How your fans/followers will still love you the same, if not more, now that you’re endorsed by a brand

-How to approach a gear company for endorsement deal as an independent artist.

-Hear the latest case studies on successful music-brand partnerships

Diego Prusky, President, InPulse Digital
Javier Garcia, Yahoo En Espanol
Ivan Parron, Entertainment Attorney

Friday April 12, 2013 3:40pm - 4:30pm PDT
Mona Lisa
Saturday, April 13

2:15pm PDT

Has Internet killed the Radio Star?


Internet killed the Radio Star

In a digital world of instant access, self-curated content and customizable everything, how can radio survive? This session will discuss the social relevance of Radio, its importance to music discovery and how this original social media platform is far from becoming extinct. Is radio still the main source of music for the Hispanic consumer? Or is this also affecting the Hispanic market as much as it has affected mainstream? What is radio doing to stay relevant?

Victor Mendez, SBS
DJ Africa
EL Gato, Mega 94.9
Chanel Gonzalez, La Mega

Moderator: Vanessa James


Saturday April 13, 2013 2:15pm - 3:05pm PDT
Mona Lisa