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Journalists [clear filter]
Tuesday, April 9
 

11:00am PDT

Twitter for Journalists (en español)

Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources.  If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform.  In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…

 

In this session you will learn:

·      How topHispanic journalists are leveraging Twitter to build a following

·      Why journalists must think of Twitter as being more than a broadcast platform

·      5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes

·      The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish

·      How to cover live events with Twitter

 

Speakers:

Laura Termini, Journalist/Founder

Lynn Ponder, Founder, Web City Girls

 

 


Tuesday April 9, 2013 11:00am - 11:50am PDT
Ocean Tower 2 Ballroom C

1:00pm PDT

Managing Your Social Personas

Social media has created some awkward situations for newsrooms and journalists.  On the one hand, news organizations want their top journalists to be rock stars.  On the other, many journalists are increasingly spending untold professional and personal time developing social media followings that truly represent power.  The lines between professional and social personas are so mixed that they are ripe for controversy and even potential lawsuits.

 

In this session you will learn:

  • How personal and professional social media personas are blurring the lines for news organizations in strange and dangerous ways
  • Best practices policies some news organizations are developing to better manage their social media profiles and ownership of those profiles
  • Why what journalists post on their “personal” social media accounts may or may not be relevant to their professional jobs
  • What happens to valuable social media profiles when reporters are laid off or fired.
  • What are the prevailing guidelines newsrooms are offering nowadays
  • the fact that Twitter makes it possible for the general public to interact with journalists, a twist that probably makes journalists nervous about using this beyond PUSHING news out. 

 

Moderator:

Pilar Portela, Business Wire 

 

Speakers:

Adrian Carrasquillo, Reporter, NBC Latino

Daniel Rivero, Social Media Editor, WLRN/Miami Herald News

 

 


Tuesday April 9, 2013 1:00pm - 1:50pm PDT
Ocean Tower 2 Ballroom B

2:00pm PDT

Facebook for Journalists (en español)

Facebook and Google+ have many overlapping features but both platforms are very distinct and both are vying for your news organization’s time and focus.  In this ultimate primer to Facebook and Google+ you’ll learn in spanish how Hispanic journalists and news organizations are mastering both platforms to advance their journalistic objectives.

 

In this session you will learn:

• A comparison and contrast of the Facebook and Google+ platforms

• Why the rules of engagement for journalists for Facebook and Google+ are different than for Twitter

• Best practices on how Hispanic journalists are successfully leveraging Facebook and Google+ to build their following

• Social media management tools you can use to better manage Facebook and Google+ 

 

Session given in spanish

 


Tuesday April 9, 2013 2:00pm - 2:50pm PDT
Ocean Tower 2 Ballroom B
 
Wednesday, April 10
 

10:00am PDT

Vroom, Vroom: Getting Plugged into Writing About and Reviewing Automobiles

You don’t have to be an automotive expert to produce editorial content about and review automobiles.  In this session, automotive beat reporters and a marketing executive from General Motors will guide you through the ABCs and 123s of covering the fast changing automotive industry.

 

In this session you will learn:

-       How to develop your car knowledge

-       How to become part of the automotive trade press circles

-       A guide to the online automotive resources every automotive content creators uses 

-       The do’s and don’ts of good car reviews

 

MODERATOR:

connie Burke, Communications Manager, Social Media at General Motors

 

SPEAKERS:

Eric Paz, Automotive Journalist and TV Producer

Jaime Gabaldoni, Autos Editor, Terra.com


Wednesday April 10, 2013 10:00am - 10:50am PDT
Lapidus / Watson

11:00am PDT

The State of hispanic Journalism in 2013: An Honest Look at the Obstacles, Opportunities and Trends Impacting Latino Journalists

These are both exciting and extremely challenging times for Hispanic media and journalists.  On the one hand, new national TV and social media networks are being launched and journalists have more tools than ever before to report and produce great content.  On the other, many traditional media outlets are reducing staff and forcing journalists to do more with less pay while bloggers are competing for content and audiences with business models that are starting to thrive. 

 

In this session you will learn:

- An industry-by-industry snapshot of journalism trends in: TV, social media, radio, newspaper and magazines

- How Hispanic and general market media outlets are redefining themselves and the implications of those changes for Latinos in journalism

- The challenges, threats and opportunities journalists face today

- Where the jobs are and how can you get them?

Moderator:

Manny Ruiz,

Speakers:

Veronica Villafañe, Founder/Publisher, Media Moves

Chris Peña, NBC Latino

Rolando Nichols, National Anchor, Noticias MundoFox

Manny Garcia, Pulitzer-prize winner and Executive Editor, El Nuevo Herald Telemundo Executive


Wednesday April 10, 2013 11:00am - 11:50am PDT
Lapidus / Watson

1:05pm PDT

Facebook for Hispanic Journalists
Wednesday April 10, 2013 1:05pm - 2:00pm PDT
Lapidus / Watson

2:30pm PDT

Your Ultimate Guide to Freelancing in the Digital Age

Due to the recent recession and the challenges facing print media many journalists are turning to freelancing for the first time.  Some of the nation’s most successful freelance Hispanic journalists will reveal the secrets to freelance gigging full time! 

 

In this session you will learn:

-       Tips on finding clients, keeping them and establishing strong relationships with them

-       How to deal with editors, ask for your money or decline an assignment gracefully

-       What you should and should not expect from publications as a freelancer

-       What kind of writers editors want to work with

-       Why it is in your best interest to support and promote the publications you freelance for

-       Print or Internet?  The pros and cons of both

-       How to pitch stories?

-       Why deadlines matter

-       Why you should not be cutthroat with your colleagues

-       The advantages of networking

 

MODERATOR:

Viviana Hurtado, Publisher, The Wise Latina Club

 

SPEAKERS:

Lorraine C. Ladish, Editor in Chief, Mamiverse

Francisco Cortes, Director, Fox News Latino

Andrew Quarrie, Founder, Jurnid

Laura Martinez, Freelance writer and blogger in chief of “Mi Blog Es Tu Blog”

 


Wednesday April 10, 2013 2:30pm - 3:20pm PDT
Lapidus / Watson

3:30pm PDT

Visual Reporting Best Practices for Web Video and Photography

In the fast-paced era of social media, news cycles have been trimmed to the point where they are practically non-existent.  In the midst of this intense news environment, all kinds of newsrooms – TV, print and radio - are increasingly turning to online video journalists to write, shoot and edit their own stories in short timeframes that were once practically unimaginable.

 

In this session you will learn journalists and bloggers will learn:

  • The essentials tools for today’s video journalist kit
  • How to organize your workflow before, during and while uploading content
  • Best practices for shooting and editing video with virtually any device, including iPhones and Androids
  • How to optimize your news organization’s social media accounts for video

 

Presenters:

Ingrid Rojas, Multimedia Journalist, Fusion, an ABC News- Univision joint venture

Suzette Laboy, Video Journalist/Multimedia Reporter, The Associated Press


Wednesday April 10, 2013 3:30pm - 4:20pm PDT
Lapidus / Watson

7:30pm PDT

MAJOR EVENT: McDonald's Blogger/Journalist Yacht Party

This is an RSVP only event, exclusive to bloggers and journalists.


Wednesday April 10, 2013 7:30pm - 11:00pm PDT
Yacht
 
Thursday, April 11
 

7:30am PDT

10:00am PDT

The Social Media Hispanic News Platforms: A 2013 Update (1 hr.,10 min.)

It’s been an intense year of evolution and competitive adjustments for the nation’s most prominent English-language Latino news and community platforms. 

 

If you’ve been paying attention to them or not, this session will help you catch up on the different content and editorial opportunities that now exist at NBC Latino, Fox News Latino, Voxxi and Fusion and more. 

 

In this session you’ll meet four of these top news portals and you’ll discover how each of these Latino platforms differentiate themselves in an increasingly competitive marketplace for content and readers.

 

In this session you will learn:

- How these platforms differentiate themselves from the older Hispanic portals like Terra, Univision.com and Yahoo en Español 

- What’s new and coming up at each of the news portals

- The content, focus and style differences between the major Hispanic news portals

- How to collaborate with each platform to either contribute or generate content through them

- The plans each platform has to capture Hispanic audiences

- The Do’s and Don’ts for pitching them on potential story ideas

 

MODERATOR:

Lance Rios, Founder and CEO, Being Latino Online

 

SPEAKERS:

Francisco Cortes, Director, FOX News Latino

Chris Peña, Executive Editor, NBC Latino

Emilio Sanchez, Editor in Chief, Voxxi

Hirania Luzardo, News Editor, HuffPost Voces

Nuria Net, Managing Editor, Features - Digital at Fusion (the ABC and Univision joint venture)

 


Thursday April 11, 2013 10:00am - 11:10am PDT
Ocean Tower 2 Ballroom C

12:30pm PDT

Best Practices for Sports Reporting, Everything You Always Wanted to Know About Sports Journalism But Were Afraid to Ask Presented by ESPN Deportes

Traditional sports journalism has significantly evolved over the past few years. Reporters are continuously adjusting to new technologies, and real-time reporting via digital and social platforms, while access to athletes and sports personalities steadily decreases. The panelists will discuss the evolution of sports journalism through their own experiences, from traditional to real-time reporting, to breaking news on social platforms, and the overall best practices for the industry.  These sports experts will share their own experiences in dealing with and adapting to the new era of social media, multiplatform and instant reporting. 

Act I – How does ESPN cover news?

 

Act II – Panel of Pros: Sports Journalism Evolution, Best Practices and Challenges

 

Panelists:

  • Sebastian Christensen - ESPN Deportes Journalist
  • Sergio Machado – Manager, Telemundo.com Deportes
  • Andoni Biurrarena – Head of Sports, Yahoo! En Español
  • Christopher Harris – Founder, EPLTalk.com & LaligaTalk.com
  • Michelle Kaufman – Reporter, Blogger for Miami Herald and Sports Journalism Professor at UM
  • Moderated by: Mario Fraticelli, Deputy Editor for ESPNDeportes.com 

 


Thursday April 11, 2013 12:30pm - 1:20pm PDT
Lapidus / Watson

3:00pm PDT

From Journalist to Marketer: Your Complete Guide to Making the Change

If you’re like most reporters, you chose your career because you believe your profession gives you an opportunity to do good, you enjoy meeting interesting people and you love variety.  What’s true of reporting can also apply to the field of marketing as many former journalists who’ve made the change will attest.  In fact, former Hispanic journalists often thrive in the Latino marketing world because like journalism, marketing require strong abilities to communicate effectively, adapt, learn quickly and engage people.   A career in marketing also has two perks many former journalists prize: more personal time and better pay.

 

In this session you will learn:

-       Real life stories and insights from the journeys of three respected former journalists who changed careers to become marketing executives

-       The most common mistakes you can avoid when switching to marketing

-       How to evaluate a marketing career without taking the drastic decision to leave your employment as a journalist

-       The key skillsets you need to develop to make the jump

-       Common myths and truths about making the leap to marketing

-       The areas of the most opportunities in Hispanic marketing and communications

 

Moderator:

Bill Gato, President, Gato Advertising

 

Panelists:

Jim Estrada, Principal, Estrada Communications

Alejandro Alvarado, Professor and Director of the School of Journalism and Mass Communication at Florida International University

Mari Santana, Public Relations Manager, Disney Destinations


Thursday April 11, 2013 3:00pm - 3:50pm PDT
Lapidus / Watson
 
Friday, April 12
 

7:30am PDT

10:00am PDT

From Journalist to Media Entrepreneur: Case Studies from Hispanic journalists who have made the leap and are succeeding

Journalists are naturally wired to be among the most successful potential bloggers and media entrepreneurs in the business but the jump from working for a steady paycheck with a respected media outlet to flying solo as a media entrepreneur often appears daunting.  At a time when Hispanic journalists are struggling to keep their jobs or are saddled with twice the work for less pay, Latino journalists are asking themselves “What does the other side of blogging and media entrepreneurship look like?” 

 

In this session, three former journalists who made the reporting leap - including a past president of the National Association of Hispanic Journalists (NAHJ) - will give you the ultimate primer on how to reconfigure your career for media entrepreneurship.  You’ll be inspired to know that with the right focus, talent and discipline there is a great future ahead for you!

 

In this session you will learn:

-       Case studies from three respected former journalists who changed traditional media careers to become their own boss as bloggers and/or media entrepreneurs

-       The most common mistakes you can avoid when switching to a small media business career

-       The key skillsets you will need to make the proper jump to being a media entrepreneurship

-       How to build relationships with brands and marketing agencies ethically and meaningfully

-       The Three Most Valuable Skills you need to focus on when being a media entrepreneur

 

MODERATOR:

Manny Ruiz, Founder, Hispanicize 2013

 

PANELISTS:


Veronica Villafañe
, Founder/Editor and Publisher, Media Moves

Kathy Cano-Murillo, Entrepreneur/Editor in Chief, Crafty Chica

Laura Termini, LauraTermini.com

 

 

 


Friday April 12, 2013 10:00am - 10:50am PDT
Lapidus / Watson

11:00am PDT

Finding Your Voice as a Commentator

Whether on TV, radio or in print, great commentators and columnists stand apart from the mediocre ones by making people think about the things that are not so obvious.  Often provoking and controversial but never boring, the best commentators have honed their skills through years of observing human nature, history and current events.  In this session you’ll hear from some of the nation’s leading commentators and columnists as they unpack the art and science behind developing your editorial voice.

Moderator:

Pia Malbran, Investigative producer, CBS News 


Speakers:

Ruben Navarrette, Nationally Syndicated Columnist

Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”

Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America

Charlie Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels 


Friday April 12, 2013 11:00am - 11:50am PDT
Lapidus / Watson

1:05pm PDT

15 Minutes of Genius: Journalists Edition (1 hr. 30 min.)

This special session features 5 award-winning Hispanic journalists in back to back presentations of 15 minutes each that will feature profound – and sometimes irreverent - insights about the art, work and craft of journalism.  Think TED meets Latino!

 

Moderator:

Alberto Sardiñas, Syndicated Radio Host/Author, Univision Radio

 

Speakers:

Kathy Cano-Murillo, Entrepreneur/Editor in Chief, Crafty Chica

Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America

Chris Peña, Executive Editor, NBC Latino

Charles P. Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels

Michelle Herrera Mulligan, Editor-in-Chief of Cosmopolitan for Latinas 

 


Friday April 12, 2013 1:05pm - 2:35pm PDT
Lapidus / Watson

2:40pm PDT

Facebook for Hispanic Journalists

Facebook and Google+ have many overlapping features but both platforms are very distinct and both are vying for your news organization’s time and focus.  In this ultimate primer to Facebook and Google+ you’ll learn how Hispanic journalists and news organizations are mastering both platforms to advance their journalistic objectives.

 

In this session you will learn:

• A comparison and contrast of the Facebook and Google+ platforms

• Why the rules of engagement for journalists for Facebook and Google+ are different than for Twitter

• Best practices on how Hispanic journalists are successfully leveraging Facebook and Google+ to build their following

• Social media management tools you can use to better manage Facebook and Google+ 

 


Friday April 12, 2013 2:40pm - 3:30pm PDT
Lapidus / Watson
 
Saturday, April 13
 

9:30am PDT

The Hispanic Journalists' Toolkit: A Look at the Latest Cultural Resources for Reporters

Thanks to the plenitude of studies and research being produced by, about and for Latinos, reporters have more sources for accurately and properly covering the U.S. Hispanic community than ever before.  In this session we’ll examine how several established and new resources for news and information can be properly found and leveraged by journalists.

 

In this session you will learn:

-       The latest and greatest online tools journalists covering Latinos can use to find news, connect with leaders and research stories.

-       Nielsen in-depth: How to tap into Nielsen research, including many tools about Hispanic research and insights you didn’t know existed?

-       Beyond the 50 million Latinos: How to navigate through the realms of free research and insights online produced by the U.S. Census Bureau?

 

Moderator:

Alejandro Alvarado, Professor, Florida International University

 

Panelists:

Andrew Quarrie, Founder, Jurnid

Russell Bennett, Vice President - Latino Health Solutions, UnitedHealthcare

Manny Ruiz, Founder, Hispanicize

 


Saturday April 13, 2013 9:30am - 10:20am PDT
Mona Lisa

10:30am PDT

Meet the Leading Conservative & Liberal Voices of Hispanic Journalism

In the wake of the 2012 Presidential election, the Hispanic voting bloc has become an increasingly important one with major ramifications on our nation.  Every day and on almost any network, one can witness an intelligent and prominent Latino voice offering perspective on the issues of the day.  Immigration reform is heating up, more Latinos are represented in Congress than ever before, Democrats are pushing legislation on various fronts dealing with Latino issues and the Republican National Committee recently announced outreach to Hispanics as their single biggest focal point in the years ahead. 
 
It takes a gifted political analyst and media personality to deconstruct these issues on national television.  Come meet some of the best during a panel discussion that is sure to spark a lively dialogue and scrutinize the most hotly-debated topics facing our nation. 

 
In this session you will learn:
·        What are the most relevant topics about our Latino electorate being covered in today’s media landscape?
·        FOX, NBC, CNN…have the traditional news outlets gotten it right in covering Hispanic issues?
·        Univision, Telemundo and MundoFox…how are the Spanish-language networks doing in their coverage about their own community?
·        How does one become a successful and ubiquitous pundit on national television?
·        Subjectivity vs. Objectivity…is it better to argue one’s opinion or merely present the facts?
 
MODERATOR:
Mike Valdes-Fauli, President, JeffreyGroup
 
SPEAKERS:
- Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America
- Rick Sanchez, MundoFox Television Personality and longtime network anchor
- Maria Cardona, Dewey Square Group
- Carlos Curbelo, Capitol Gains


Saturday April 13, 2013 10:30am - 11:20am PDT
Lapidus / Watson

1:15pm PDT

Searching for Cesar Chavez National Town Hall (Special 3 hr. Livestreamed Program) sponsored by the Friends of the American Latino Museum

On the 20th anniversary of Cesar Chavez’s passing and just months after the presidential election in which U.S. Hispanics cast the decisive votes, Hispanicize (@Hispanicize) and Friends of the American Latino Museum (@LatinoMuseum) gather a who’s who of Hispanic cultural, media, entertainment and political thought leaders to tackle one of the most vexing questions Latinos often ask themselves: Who is our modern day Cesar Chavez?


A recent Pew Hispanic Center survey suggests Latinos do not have a national leader.  What opportunities are we losing if we fail to have a strong, dynamic national spokesperson, such as Gloria Steinem for the women’s movement or Jesse Jackson for the Black community? Or are we doing just fine without one?


In partnership with the Friends of the American Latino Museum – who will live stream this cultural summit to its 325,000 subscribers (including over 250,000 Facebook and Twitter followers) – Hispanicize 2013 (#HISPZ13) will present one of the most culturally stimulating discussions ever witnessed about where Latinos truly stand in America today.

 

Join us for an interactive ‘town hall’ stylized meeting that will conclude with actionable next steps that may well help change history.

 

This special, interactive session will discuss:

  • A historic overview of Latino leadership from the Chicano and civil righmovement era to present day
  • Industry snapshots of where Latinos stand in the cultural and political map of modern day America
  • The complex cultural and political divisions that challenge the Latino community’s ability to unite behind just one leader
  • A look at what has changed – or not – since the largest Latino voter turnout in U.S. election history and the re-election of President Barack Obama

 

The mistress of ceremonies for the session will be Viviana Hurtado, Ph.D., Founding Editor, The Wise Latina Club and Host, Hispanic Business Today on NBC.  

 

MODERATORS:

Helen Aguirre Ferré, Award winning journalist and Host of “Zona Politica con Helen Aguirre”

Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America

SPEAKERS:

Maria Cardona, Democratic strategist, CNN Contributor and Principal at Dewey Square Group

Jim Estrada, Founder of Estrada Communications Group, Inc. and Author, “The ABCs and Ñ of America’s Cultural Evolution”

Charles P. Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels and Author of “A Message from Garcia”

Rick Najera, Writer/Director and Author of “Almost White”

Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”

Carlos Curbelo, Publc Relations Communications, Capital Gains

Joe Garcia,

This event has been made possible with the support of AARP.


Saturday April 13, 2013 1:15pm - 4:15pm PDT
Pompeii

4:15pm PDT

Twitter for Journalists (en español)

Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources.  If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform.  In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…

 

In this session you will learn:

·      How topHispanic journalists are leveraging Twitter to build a following

·      Why journalists must think of Twitter as being more than a broadcast platform

·      5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes

·      The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish

·      How to cover live events with Twitter

 

Speakers:

Laura Termini, Journalist/Founder

Lynn Ponder, Founder, Web City Girls

 

 


Saturday April 13, 2013 4:15pm - 5:15pm PDT
Ocean Tower 2 Ballroom B

4:15pm PDT

The Book Within: Insights and Tips for Journalists and Bloggers on How to Hone Your Work into a Book (1 hr., 30 min)

Ever think of writing the book you know is in you? Intimidated and daunted at the prospect of the longer writing form, and themechanics it takes to go from writing one 500-word story to writing a 300-page manuscript? And if you’ve already completed that manuscript, what do you do with it now? How do you get it published? Do not fear. The process intimidates every author; even those that have already written and published several books need to find ways to stay positive and motivated. Writing daily takes dedication and perseverance. For bloggers and journalists, communicating your story may offer a steady paycheck or an expressive outlet for your most personal thoughts, but taking the leap into the longer book form, takes a different mindset entirely.

In this session, three publishing veterans offer tips and insights about the process:

·      What it takes to hone in on the book idea you feel most passionate about.

·      How to create and maintain your platform to acquire a loyal following that will read and share your work.

·      How to be both realistic and savvy about the publishing journey ahead of you.

MODERATOR:
Rene Alegria, CEO, Mamiverse.com founding CEO; former founding publisher of Rayo/HarperCollins

SPEAKERS:
Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”
Kathy Cano-Murillo, Entrepreneur/Editor in Chief/Author, Crafty Chica
Alberto Sardiñas, Syndicated Radio Host/Author, Univision Radio and "El Poder de tu Historia"
Lorraine Ladish, Editor in Chief/Author, Mamiverse


Saturday April 13, 2013 4:15pm - 5:45pm PDT
Lapidus / Watson