Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources. If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform. In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…
In this session you will learn:
· How topHispanic journalists are leveraging Twitter to build a following
· Why journalists must think of Twitter as being more than a broadcast platform
· 5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes
· The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish
· How to cover live events with Twitter
Speakers:
Laura Termini, Journalist/Founder
Lynn Ponder, Founder, Web City Girls
Social media has created some awkward situations for newsrooms and journalists. On the one hand, news organizations want their top journalists to be rock stars. On the other, many journalists are increasingly spending untold professional and personal time developing social media followings that truly represent power. The lines between professional and social personas are so mixed that they are ripe for controversy and even potential lawsuits.
In this session you will learn:
Moderator:
Pilar Portela, Business Wire
Speakers:
Adrian Carrasquillo, Reporter, NBC Latino
Daniel Rivero, Social Media Editor, WLRN/Miami Herald News
Facebook and Google+ have many overlapping features but both platforms are very distinct and both are vying for your news organization’s time and focus. In this ultimate primer to Facebook and Google+ you’ll learn in spanish how Hispanic journalists and news organizations are mastering both platforms to advance their journalistic objectives.
In this session you will learn:
• A comparison and contrast of the Facebook and Google+ platforms
• Why the rules of engagement for journalists for Facebook and Google+ are different than for Twitter
• Best practices on how Hispanic journalists are successfully leveraging Facebook and Google+ to build their following
• Social media management tools you can use to better manage Facebook and Google+
Session given in spanish
You don’t have to be an automotive expert to produce editorial content about and review automobiles. In this session, automotive beat reporters and a marketing executive from General Motors will guide you through the ABCs and 123s of covering the fast changing automotive industry.
In this session you will learn:
- How to develop your car knowledge
- How to become part of the automotive trade press circles
- A guide to the online automotive resources every automotive content creators uses
- The do’s and don’ts of good car reviews
MODERATOR:
connie Burke, Communications Manager, Social Media at General Motors
SPEAKERS:
Eric Paz, Automotive Journalist and TV Producer
Jaime Gabaldoni, Autos Editor, Terra.com
These are both exciting and extremely challenging times for Hispanic media and journalists. On the one hand, new national TV and social media networks are being launched and journalists have more tools than ever before to report and produce great content. On the other, many traditional media outlets are reducing staff and forcing journalists to do more with less pay while bloggers are competing for content and audiences with business models that are starting to thrive.
In this session you will learn:
- An industry-by-industry snapshot of journalism trends in: TV, social media, radio, newspaper and magazines
- How Hispanic and general market media outlets are redefining themselves and the implications of those changes for Latinos in journalism
- The challenges, threats and opportunities journalists face today
- Where the jobs are and how can you get them?
Moderator:
Manny Ruiz,
Speakers:
Veronica Villafañe, Founder/Publisher, Media Moves
Chris Peña, NBC Latino
Rolando Nichols, National Anchor, Noticias MundoFox
Manny Garcia, Pulitzer-prize winner and Executive Editor, El Nuevo Herald Telemundo Executive
Due to the recent recession and the challenges facing print media many journalists are turning to freelancing for the first time. Some of the nation’s most successful freelance Hispanic journalists will reveal the secrets to freelance gigging full time!
In this session you will learn:
- Tips on finding clients, keeping them and establishing strong relationships with them
- How to deal with editors, ask for your money or decline an assignment gracefully
- What you should and should not expect from publications as a freelancer
- What kind of writers editors want to work with
- Why it is in your best interest to support and promote the publications you freelance for
- Print or Internet? The pros and cons of both
- How to pitch stories?
- Why deadlines matter
- Why you should not be cutthroat with your colleagues
- The advantages of networking
MODERATOR:
Viviana Hurtado, Publisher, The Wise Latina Club
SPEAKERS:
Lorraine C. Ladish, Editor in Chief, Mamiverse
Francisco Cortes, Director, Fox News Latino
Andrew Quarrie, Founder, Jurnid
Laura Martinez, Freelance writer and blogger in chief of “Mi Blog Es Tu Blog”
In the fast-paced era of social media, news cycles have been trimmed to the point where they are practically non-existent. In the midst of this intense news environment, all kinds of newsrooms – TV, print and radio - are increasingly turning to online video journalists to write, shoot and edit their own stories in short timeframes that were once practically unimaginable.
In this session you will learn journalists and bloggers will learn:
Presenters:
Ingrid Rojas, Multimedia Journalist, Fusion, an ABC News- Univision joint venture
Suzette Laboy, Video Journalist/Multimedia Reporter, The Associated Press
This is an RSVP only event, exclusive to bloggers and journalists.
It’s been an intense year of evolution and competitive adjustments for the nation’s most prominent English-language Latino news and community platforms.
If you’ve been paying attention to them or not, this session will help you catch up on the different content and editorial opportunities that now exist at NBC Latino, Fox News Latino, Voxxi and Fusion and more.
In this session you’ll meet four of these top news portals and you’ll discover how each of these Latino platforms differentiate themselves in an increasingly competitive marketplace for content and readers.
In this session you will learn:
- How these platforms differentiate themselves from the older Hispanic portals like Terra, Univision.com and Yahoo en Español
- What’s new and coming up at each of the news portals
- The content, focus and style differences between the major Hispanic news portals
- How to collaborate with each platform to either contribute or generate content through them
- The plans each platform has to capture Hispanic audiences
- The Do’s and Don’ts for pitching them on potential story ideas
MODERATOR:
Lance Rios, Founder and CEO, Being Latino Online
SPEAKERS:
Francisco Cortes, Director, FOX News Latino
Chris Peña, Executive Editor, NBC Latino
Emilio Sanchez, Editor in Chief, Voxxi
Hirania Luzardo, News Editor, HuffPost Voces
Nuria Net, Managing Editor, Features - Digital at Fusion (the ABC and Univision joint venture)
Traditional sports journalism has significantly evolved over the past few years. Reporters are continuously adjusting to new technologies, and real-time reporting via digital and social platforms, while access to athletes and sports personalities steadily decreases. The panelists will discuss the evolution of sports journalism through their own experiences, from traditional to real-time reporting, to breaking news on social platforms, and the overall best practices for the industry. These sports experts will share their own experiences in dealing with and adapting to the new era of social media, multiplatform and instant reporting.
Act I – How does ESPN cover news?
Act II – Panel of Pros: Sports Journalism Evolution, Best Practices and Challenges
Panelists:
If you’re like most reporters, you chose your career because you believe your profession gives you an opportunity to do good, you enjoy meeting interesting people and you love variety. What’s true of reporting can also apply to the field of marketing as many former journalists who’ve made the change will attest. In fact, former Hispanic journalists often thrive in the Latino marketing world because like journalism, marketing require strong abilities to communicate effectively, adapt, learn quickly and engage people. A career in marketing also has two perks many former journalists prize: more personal time and better pay.
In this session you will learn:
- Real life stories and insights from the journeys of three respected former journalists who changed careers to become marketing executives
- The most common mistakes you can avoid when switching to marketing
- How to evaluate a marketing career without taking the drastic decision to leave your employment as a journalist
- The key skillsets you need to develop to make the jump
- Common myths and truths about making the leap to marketing
- The areas of the most opportunities in Hispanic marketing and communications
Moderator:
Bill Gato, President, Gato Advertising
Panelists:
Jim Estrada, Principal, Estrada Communications
Alejandro Alvarado, Professor and Director of the School of Journalism and Mass Communication at Florida International University
Mari Santana, Public Relations Manager, Disney Destinations
Journalists are naturally wired to be among the most successful potential bloggers and media entrepreneurs in the business but the jump from working for a steady paycheck with a respected media outlet to flying solo as a media entrepreneur often appears daunting. At a time when Hispanic journalists are struggling to keep their jobs or are saddled with twice the work for less pay, Latino journalists are asking themselves “What does the other side of blogging and media entrepreneurship look like?”
In this session, three former journalists who made the reporting leap - including a past president of the National Association of Hispanic Journalists (NAHJ) - will give you the ultimate primer on how to reconfigure your career for media entrepreneurship. You’ll be inspired to know that with the right focus, talent and discipline there is a great future ahead for you!
In this session you will learn:
- Case studies from three respected former journalists who changed traditional media careers to become their own boss as bloggers and/or media entrepreneurs
- The most common mistakes you can avoid when switching to a small media business career
- The key skillsets you will need to make the proper jump to being a media entrepreneurship
- How to build relationships with brands and marketing agencies ethically and meaningfully
- The Three Most Valuable Skills you need to focus on when being a media entrepreneur
MODERATOR:
Manny Ruiz, Founder, Hispanicize 2013
PANELISTS:
Veronica Villafañe, Founder/Editor and Publisher, Media Moves
Kathy Cano-Murillo, Entrepreneur/Editor in Chief, Crafty Chica
Laura Termini, LauraTermini.com
Whether on TV, radio or in print, great commentators and columnists stand apart from the mediocre ones by making people think about the things that are not so obvious. Often provoking and controversial but never boring, the best commentators have honed their skills through years of observing human nature, history and current events. In this session you’ll hear from some of the nation’s leading commentators and columnists as they unpack the art and science behind developing your editorial voice.
Moderator:
Pia Malbran, Investigative producer, CBS News
Speakers:
Ruben Navarrette, Nationally Syndicated Columnist
Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”
Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America
Charlie Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels
This special session features 5 award-winning Hispanic journalists in back to back presentations of 15 minutes each that will feature profound – and sometimes irreverent - insights about the art, work and craft of journalism. Think TED meets Latino!
Moderator:
Alberto Sardiñas, Syndicated Radio Host/Author, Univision Radio
Speakers:
Kathy Cano-Murillo, Entrepreneur/Editor in Chief, Crafty Chica
Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America
Chris Peña, Executive Editor, NBC Latino
Charles P. Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels
Michelle Herrera Mulligan, Editor-in-Chief of Cosmopolitan for Latinas
Facebook and Google+ have many overlapping features but both platforms are very distinct and both are vying for your news organization’s time and focus. In this ultimate primer to Facebook and Google+ you’ll learn how Hispanic journalists and news organizations are mastering both platforms to advance their journalistic objectives.
In this session you will learn:
• A comparison and contrast of the Facebook and Google+ platforms
• Why the rules of engagement for journalists for Facebook and Google+ are different than for Twitter
• Best practices on how Hispanic journalists are successfully leveraging Facebook and Google+ to build their following
• Social media management tools you can use to better manage Facebook and Google+
Thanks to the plenitude of studies and research being produced by, about and for Latinos, reporters have more sources for accurately and properly covering the U.S. Hispanic community than ever before. In this session we’ll examine how several established and new resources for news and information can be properly found and leveraged by journalists.
In this session you will learn:
- The latest and greatest online tools journalists covering Latinos can use to find news, connect with leaders and research stories.
- Nielsen in-depth: How to tap into Nielsen research, including many tools about Hispanic research and insights you didn’t know existed?
- Beyond the 50 million Latinos: How to navigate through the realms of free research and insights online produced by the U.S. Census Bureau?
Moderator:
Alejandro Alvarado, Professor, Florida International University
Panelists:
Andrew Quarrie, Founder, Jurnid
Russell Bennett, Vice President - Latino Health Solutions, UnitedHealthcare
Manny Ruiz, Founder, Hispanicize
In the wake of the 2012 Presidential election, the Hispanic voting bloc has become an increasingly important one with major ramifications on our nation. Every day and on almost any network, one can witness an intelligent and prominent Latino voice offering perspective on the issues of the day. Immigration reform is heating up, more Latinos are represented in Congress than ever before, Democrats are pushing legislation on various fronts dealing with Latino issues and the Republican National Committee recently announced outreach to Hispanics as their single biggest focal point in the years ahead.
It takes a gifted political analyst and media personality to deconstruct these issues on national television. Come meet some of the best during a panel discussion that is sure to spark a lively dialogue and scrutinize the most hotly-debated topics facing our nation.
In this session you will learn:
· What are the most relevant topics about our Latino electorate being covered in today’s media landscape?
· FOX, NBC, CNN…have the traditional news outlets gotten it right in covering Hispanic issues?
· Univision, Telemundo and MundoFox…how are the Spanish-language networks doing in their coverage about their own community?
· How does one become a successful and ubiquitous pundit on national television?
· Subjectivity vs. Objectivity…is it better to argue one’s opinion or merely present the facts?
MODERATOR:
Mike Valdes-Fauli, President, JeffreyGroup
SPEAKERS:
- Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America
- Rick Sanchez, MundoFox Television Personality and longtime network anchor
- Maria Cardona, Dewey Square Group
- Carlos Curbelo, Capitol Gains
On the 20th anniversary of Cesar Chavez’s passing and just months after the presidential election in which U.S. Hispanics cast the decisive votes, Hispanicize (@Hispanicize) and Friends of the American Latino Museum (@LatinoMuseum) gather a who’s who of Hispanic cultural, media, entertainment and political thought leaders to tackle one of the most vexing questions Latinos often ask themselves: Who is our modern day Cesar Chavez?
A recent Pew Hispanic Center survey suggests Latinos do not have a national leader. What opportunities are we losing if we fail to have a strong, dynamic national spokesperson, such as Gloria Steinem for the women’s movement or Jesse Jackson for the Black community? Or are we doing just fine without one?
In partnership with the Friends of the American Latino Museum – who will live stream this cultural summit to its 325,000 subscribers (including over 250,000 Facebook and Twitter followers) – Hispanicize 2013 (#HISPZ13) will present one of the most culturally stimulating discussions ever witnessed about where Latinos truly stand in America today.
Join us for an interactive ‘town hall’ stylized meeting that will conclude with actionable next steps that may well help change history.
This special, interactive session will discuss:
The mistress of ceremonies for the session will be Viviana Hurtado, Ph.D., Founding Editor, The Wise Latina Club and Host, Hispanic Business Today on NBC.
MODERATORS:
Helen Aguirre Ferré, Award winning journalist and Host of “Zona Politica con Helen Aguirre”
Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America
SPEAKERS:
Maria Cardona, Democratic strategist, CNN Contributor and Principal at Dewey Square Group
Jim Estrada, Founder of Estrada Communications Group, Inc. and Author, “The ABCs and Ñ of America’s Cultural Evolution”
Charles P. Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels and Author of “A Message from Garcia”
Rick Najera, Writer/Director and Author of “Almost White”
Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”
Carlos Curbelo, Publc Relations Communications, Capital Gains
Joe Garcia,
This event has been made possible with the support of AARP.
Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources. If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform. In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…
In this session you will learn:
· How topHispanic journalists are leveraging Twitter to build a following
· Why journalists must think of Twitter as being more than a broadcast platform
· 5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes
· The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish
· How to cover live events with Twitter
Speakers:
Laura Termini, Journalist/Founder
Lynn Ponder, Founder, Web City Girls
Ever think of writing the book you know is in you? Intimidated and daunted at the prospect of the longer writing form, and themechanics it takes to go from writing one 500-word story to writing a 300-page manuscript? And if you’ve already completed that manuscript, what do you do with it now? How do you get it published? Do not fear. The process intimidates every author; even those that have already written and published several books need to find ways to stay positive and motivated. Writing daily takes dedication and perseverance. For bloggers and journalists, communicating your story may offer a steady paycheck or an expressive outlet for your most personal thoughts, but taking the leap into the longer book form, takes a different mindset entirely.
In this session, three publishing veterans offer tips and insights about the process:
· What it takes to hone in on the book idea you feel most passionate about.
· How to create and maintain your platform to acquire a loyal following that will read and share your work.
· How to be both realistic and savvy about the publishing journey ahead of you.
MODERATOR:
Rene Alegria, CEO, Mamiverse.com founding CEO; former founding publisher of Rayo/HarperCollins
SPEAKERS:
Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”
Kathy Cano-Murillo, Entrepreneur/Editor in Chief/Author, Crafty Chica
Alberto Sardiñas, Syndicated Radio Host/Author, Univision Radio and "El Poder de tu Historia"
Lorraine Ladish, Editor in Chief/Author, Mamiverse
