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Bloggers [clear filter]
Tuesday, April 9
 

11:00am PDT

Blogging 101: A Roadmap to Blogging Success

Blogging has evolved from something that was once only useful as a hobby to something that when properly done can become a full time business.  Two blogging veterans will give you a tour of everything you need to know to get started as a blogger including all the famous do's and don'ts of blogging.  Regardless of what you want to use a blog for this is a succinct reality check on what it takes to set up, build and then sustain a blog.

In this session you will learn:
- The most common mistakes new bloggers make when setting up their blogs and how to avoid them
- How to manage your blog's editorial content
- How to cultivate relationships with readers
- How to monetize your blogging work with brands and organizations

 


SPEAKERS:
Nadia Jones, Founder, The Niche Parent
Denisse Icaza, Blogger, Ahorros Para Mama


Tuesday April 9, 2013 11:00am - 11:50am PDT
Promenade
 
Wednesday, April 10
 

10:00am PDT

11:00am PDT

Upwardly Mobile and On the Go: The Latino Lifestyle Bloggers

Fun, sometimes sexy and rarely predictable, Latino lifestyle bloggers are at the vanguard of what's hot and what's not among influential Hispanics online.  Through video, Instagram, Twitter and - of course - blogs, lifestyle bloggers are among the most active and engaged bloggers from the Hispanic blogosphere.  

 

In this session you will learn:

  The hottest Latino lifestyle bloggers and why they are the second most-coveted blogger segment after Latina mom bloggers

  The topics that lifestyle bloggers and brands care most about

  Successful case studies of brands that have partnered with Latino lifestyle bloggers as brand ambassadors

  The latest lifestyle trends among Latinos in general

  How bloggers reflect those lifestyle trends and create communities around their passions

  How brands can most effectively engage these lifestyle communities

 

Speakers:

 

-Yoly Mason, Las Blogueras

-Ronny Mason, Las Blogueras


Wednesday April 10, 2013 11:00am - 11:50am PDT
Ocean Tower 2 Ballroom C

1:05pm PDT

2:30pm PDT

The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers


Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.

Hear our 2013 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for.  Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.

In this session you will learn:
The Top Spoken and Unspoken Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
Which types of brands are investing in Latino and multicultural blogger programs
Brand Expectations and Metrics in Latino blogger Sponsorships
The most common partnership challenges and how to overcome them
How to identify branding opportunities
Navigating through the FTC’s latest Full Disclosure guidelines
Comparisons and contrasts between reaching out to Latino bloggers and other multicultural community bloggers

 

MODERATOR:
Wally Sabria, The Axis Agency


SPEAKERS:
- Stephen Chavez, HPRA Executive Board Member and Latino Foodie
- Angela Sustaita-Ruiz, Latina Mom Bloggers
- Yoly Mason, Las Blogueras


Wednesday April 10, 2013 2:30pm - 3:20pm PDT
Mona Lisa

3:30pm PDT

7:30pm PDT

MAJOR EVENT: McDonald's Blogger/Journalist Yacht Party

This is an RSVP only event, exclusive to bloggers and journalists.


Wednesday April 10, 2013 7:30pm - 11:00pm PDT
Yacht
 
Thursday, April 11
 

7:30am PDT

10:00am PDT

Papa Knows Best: The Proud and Often Misunderstood Multicultural Dad Bloggers

While mom bloggers are definitely a force to reckon with, let’s not forget the multicultural dad blogger.  This niche is definitely emerging one highly sought after by household brands.  This panel will explore the ins and outs of using a male perspective while blogging about family matters. 

 

In this session you will learn:

How to find your authentic voice as a dad blogger

Why brands are now seeking out dads for traditional mom campaigns

 


Thursday April 11, 2013 10:00am - 10:50am PDT
Lapidus / Watson
 
Friday, April 12
 

7:30am PDT

9:00am PDT

Mama Power: Best Practices & Insights from the Communities of Latina Mom Bloggers



The sphere of Latina mom bloggers continues to boom and evolve as marketers work in overdrive to reach this highly coveted, fast growing blogging community that can be very useful in targeting the $1.4 trillion dollar Hispanic market.

So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers?  That and much more will be the subject of this top notch Latina blogger panel.

In this session you will learn:

Why Latina moms are a critical component of any Latino social media outreach
How to identify and measure the most influential Latina mom bloggers
The nuances of working with Latina mom bloggers vs non-Latina bloggers
The similarities and differences between English-language and Spanish-dominant mom bloggers.
Recent examples of successful Latina mom blogger-brand programs
 The Dos and Don’ts of Working with Latina mom blogueras
What resonates when reaching out to them and what really turns them off

 

MODERATOR:  Jenina Nuñez, Manager of External Communications,McDonald's USA

SPEAKERS:

Monica J. Vila, The Online Mom 
Eileen Campos, Mommy Teaches
Laura Fuentes, Super Glue Mom
Angela Sustaita-Ruiz, Latina Mom Bloggers


Friday April 12, 2013 9:00am - 9:50am PDT
Ocean Tower 2 Ballroom C

10:00am PDT

11:00am PDT

Meet the Latina Health & Fitness Bloggers

Let's keep it real.  Latinos generally don't do enough to live healthy lives and we sure don't exercise enough.  Enter the Latina health and fitness bloggers, a growing niche of Spanish, English and bilingual bloggers whose sole focus seems to be all about inspiring their readers and viewers to live healthier, brighter and longer lasting lives. 

In this fun-filled session sponsored by Transitions lenses you'll see how health and fitness bloggers are using their blogs as platforms to promote good eating habits, fitter family living and positive thinking.  

In this session you will learn:
The topics that health and fitness bloggers and brands care most about
Successful case studies of brands that have partnered with Latino health and fitness bloggers as brand ambassadors
The latest lifestyle trends among Latinos regarding health and fitness
How bloggers reflect those trends and create communities around their passions
How brands can most effectively engage the communities of health and fitness bloggers


MODERATOR: Martin Llorens, Hola Martin
 
SPEAKERS:
- Manuel Solis, Transitions,
- Mila Ferrer, Mi Dulce Guerrero,
- Cristina Ramirez, TriathlonMami

 


Friday April 12, 2013 11:00am - 11:50am PDT
Ocean Tower 2 Ballroom C

1:05pm PDT

Taking Your Blog Mobile
Friday April 12, 2013 1:05pm - 2:00pm PDT
Ocean Tower 2 Ballroom C

4:40pm PDT

 
Saturday, April 13
 

9:30am PDT

Blogs with a Cause: Meet the Bloggers Devoted to Social Good

Social media is naturally wired for doing good.  These leading bloggers are modeling how to do it and do it effectively.
 
In this session you will learn:
How digital media and philanthropy are colliding for social good
How to start your own grassroots activism group, using social media
How to formulate proposals to charity leaders and grant makers
How to measure your impact
How to engage stakeholders through social media

 

Moderator:

-Laura Tellado, Blogger, Lauratellado.com

 

Speakers:

-Teresa Correa, Blogger, La Femme Latina

-Denisse Montalván, Founder, The Orphaned Earing

-Debbie Bookstaber, President, Elements Associates

 


Saturday April 13, 2013 9:30am - 10:20am PDT
Lapidus / Watson

10:30am PDT

15 Minutes of Genius: Blogger Edition (1 hr., 30 minutes)

Speakers:

Gaby Natale, Host and co-executive producer of SuperLatina-Aganar Media

 


Saturday April 13, 2013 10:30am - 12:00pm PDT
Ocean Tower 2 Ballroom C

2:00pm PDT

3:15pm PDT