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Tuesday, April 9
 

9:00am

State of Hispanic Social Media Roundtable

Our fourth annual State of Latino Social Media Roundtable will feature a rapid-fire discussion with top industry leaders about the most important trends, issues and opportunities impacting brands, agencies, media companies and bloggers in the past year and in the year to come.

 

Moderator: 
Cynthia Corzo, Hispanic Market Weekly

Panelists:

 

Jenina Nuñez, McDonald's-

 Borja Perez, SVP Digital & Social Media, Telemundo and Co-Chair Interactive Advertising Bureau Multicultural Committee

Genevieve Jenkins, Vice President, Digital at Alma

Cristy Clavijo-Kish, CEO, Hispanicize digital

 -Adrian Carrasquillo, Social MediaManager, NBC Latino

-Nadia Jones, Blogger, Social Media Strategist, On Ideas

-Cristy Clavijo-Kish, CEO Hispanicize digital

 

 

 

 


Tuesday April 9, 2013 9:00am - 10:50am
Mona Lisa

10:00am

Registration
Tuesday April 9, 2013 10:00am - 5:00pm
Lobby

11:00am

Blogging 101: A Roadmap to Blogging Success

Blogging has evolved from something that was once only useful as a hobby to something that when properly done can become a full time business.  Two blogging veterans will give you a tour of everything you need to know to get started as a blogger including all the famous do's and don'ts of blogging.  Regardless of what you want to use a blog for this is a succinct reality check on what it takes to set up, build and then sustain a blog.

In this session you will learn:
- The most common mistakes new bloggers make when setting up their blogs and how to avoid them
- How to manage your blog's editorial content
- How to cultivate relationships with readers
- How to monetize your blogging work with brands and organizations

 


SPEAKERS:
Nadia Jones, Founder, The Niche Parent
Denisse Icaza, Blogger, Ahorros Para Mama


Tuesday April 9, 2013 11:00am - 11:50am
Promenade

11:00am

Twitter for Journalists (en español)

Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources.  If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform.  In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…

 

In this session you will learn:

·      How topHispanic journalists are leveraging Twitter to build a following

·      Why journalists must think of Twitter as being more than a broadcast platform

·      5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes

·      The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish

·      How to cover live events with Twitter

 

Speakers:

Laura Termini, Journalist/Founder

Lynn Ponder, Founder, Web City Girls

 

 


Tuesday April 9, 2013 11:00am - 11:50am
Ocean Tower 2 Ballroom C

11:00am

Hispanic Media Relations Evolves: Best Practices on What Remains the Same and What's Changed in 2013 (sponsored by Getty Images)

Our annual update on Hispanic media relations will help you learn what's in and what's out in the evolving landscape of Hispanic media relations.  Join us for a session that will feature key media relations insights from three completely different points of view.

 

In this session you will learn:

-        Key facts and figures about Hispanic media including traditional, broadcast and online

-        Top trends in Hispanic media and how it impacts the way PR practitioners work in 2013

-        Best practices on hosting Hispanic press events

-        Who some of the top Hispanic media today are – some folks you’ll recognize and others you won’t

-        The cultural nuances of working with the Hispanic press

-        Corporate best practices for Hispanic media relations

 

 

MODERATOR:

- Pilar Portela, Media Relations Supervisor, Business Wire

SPEAKERS:

-Maribel Ferrer, Media Relations and Community Engagement Vice President for JPMorgan Chase, Southeast U.S. and U.S. Hispanic

-Sonia Diaz, Balsera Communications

-Monica Taher, Getty Images


Tuesday April 9, 2013 11:00am - 11:50am
Mona Lisa

12:00pm

Break the Ice! Networking Lunch
Tuesday April 9, 2013 12:00pm - 12:50pm
Palm Terrace

1:00pm

1:00pm

Managing Your Social Personas

Social media has created some awkward situations for newsrooms and journalists.  On the one hand, news organizations want their top journalists to be rock stars.  On the other, many journalists are increasingly spending untold professional and personal time developing social media followings that truly represent power.  The lines between professional and social personas are so mixed that they are ripe for controversy and even potential lawsuits.

 

In this session you will learn:

  • How personal and professional social media personas are blurring the lines for news organizations in strange and dangerous ways
  • Best practices policies some news organizations are developing to better manage their social media profiles and ownership of those profiles
  • Why what journalists post on their “personal” social media accounts may or may not be relevant to their professional jobs
  • What happens to valuable social media profiles when reporters are laid off or fired.
  • What are the prevailing guidelines newsrooms are offering nowadays
  • the fact that Twitter makes it possible for the general public to interact with journalists, a twist that probably makes journalists nervous about using this beyond PUSHING news out. 

 

Moderator:

Pilar Portela, Business Wire 

 

Speakers:

Adrian Carrasquillo, Reporter, NBC Latino

Daniel Rivero, Social Media Editor, WLRN/Miami Herald News

 

 


Tuesday April 9, 2013 1:00pm - 1:50pm
Ocean Tower 2 Ballroom B

1:00pm

1:50pm

Mini Break
Tuesday April 9, 2013 1:50pm - 2:00pm
Mini Break

2:00pm

Facebook for Journalists (en español)

Facebook and Google+ have many overlapping features but both platforms are very distinct and both are vying for your news organization’s time and focus.  In this ultimate primer to Facebook and Google+ you’ll learn in spanish how Hispanic journalists and news organizations are mastering both platforms to advance their journalistic objectives.

 

In this session you will learn:

• A comparison and contrast of the Facebook and Google+ platforms

• Why the rules of engagement for journalists for Facebook and Google+ are different than for Twitter

• Best practices on how Hispanic journalists are successfully leveraging Facebook and Google+ to build their following

• Social media management tools you can use to better manage Facebook and Google+ 

 

Session given in spanish

 


Tuesday April 9, 2013 2:00pm - 2:50pm
Ocean Tower 2 Ballroom B

2:00pm

Gringo Latinos: How Hispanic Culture & Flavors are Steadily Transforming 'American' Lifestyles & Tastes

The thing about Gringo Latinos – non- Latinos who love our culture, food and language almost as much if not more than we do – is that once you know one you almost feel like you know all of them because they are consistent in their passion for all things Latinos.  Heck, you might argue that some of our Gringo Latinos –and there are legions of them - are more Latino than many Latinos.  So who are they, what are they doing in our culture and how are they a snapshot of what the growing melting pot of "Latino" and "American culture" may look like?  These and many other questions are the topic of a fun and funky look at the Gringos who love our culture so much you wouldn't know they WEREN'T Latinos

 

Moderator:

Cynthia Corzo, Hispanic Market Weekly

 

Speakers:

Amanda Taylor, Las Gringas Blog

Matt Wallaert, Behavioral Scientist, Bing

Paul Curtis, Musician, Hola Hi

Alex Demas, Advertising and Media Professional, Pulpo Media


Tuesday April 9, 2013 2:00pm - 2:50pm
Promenade

2:00pm

Latin Music Trends in 2013: What's Hot and What's Not

Hear the lastest trends in Latin Music from these industry pros:

Melissa Giles- Soulfrito Collective/CEO
Angie Martinez- Artist Representative Meccalani/AMP. 
Kevin "Pills" Montano- LatinMixx
Diane Baes-SecretRoad Music Group
Pili Montilla-TV host, entertainment reporter
Wise the Gold Pen-Producer/Songwriter
Mary Nunez- Sony Music Latin Licenscing 

Moderated by: Vanessa James, CEO Vanessa James Media


Tuesday April 9, 2013 2:00pm - 2:50pm
Ocean Tower 2 Ballroom C

2:50pm

Mini Break
Tuesday April 9, 2013 2:50pm - 3:00pm
Mini Break

3:00pm

3:00pm

3:50pm

Mini Break
Tuesday April 9, 2013 3:50pm - 4:00pm
Mini Break

4:00pm

4:00pm

CASE STUDY: State Farm Fan Pass
Tuesday April 9, 2013 4:00pm - 5:00pm
Promenade

4:00pm

Online Activism: Best Practices for Social Cause Engagement to Create Change Online

From grassroots mobilizers to digital storytellers, Latinos are connecting people to causes, raising awareness and inspiring their online communities to take action. In this hands-on session, you'll learn what Latinos are doing to create change online and what it takes to do it, learn an online engagement framework (Engage.Equip.Mobilize.) and strategies, discuss existing programs and case studies and problem-solve how you, your organization or business can create and inspire change online.

 

 

-Panelist:

Mando Rayo, VP, Engagement at Cultural Strategies 


Tuesday April 9, 2013 4:00pm - 5:00pm
Ocean Tower 2 Ballroom C

5:30pm

6:45pm

7:10pm

7:50pm

10:30pm

Filly Brown After Party at The Stage
Tuesday April 9, 2013 10:30pm - Wednesday April 10, 2013 12:00am
TBD
 
Wednesday, April 10
 

7:30am

Breakfast Lounge
Wednesday April 10, 2013 7:30am - 9:00am
Mona Lisa

8:00am

Registration
Wednesday April 10, 2013 8:00am - 5:00pm
Lobby

9:00am

Total Annihilation of the Crabs: Part Deux

The most highly rated session of last year's Hispanicize event returns for 2013 but this time as an event-wide program that we believe will set the culture-changing tone for this year's event.  We may have "killed" many "crabs" in 2012 but this year we're going nuclear on this.  This year Hispanicize 2013 is going to take an unflinching look at the cultural condition called "Crabs in the Bucket" and the goal is nothing less than total cultural annihilation.  This is a national, live stream event!


In this session you will learn:


What is the Crabs in the Bucket syndrome
Why this cultural tendency is especially prevalent among Latinos
What are the economic and social root causes of this problem
How this problem keeps Latina/o leaders from rising
What Latinos can learn from the Jews
Immediate steps everyone can take to end the Crabs in the Bucket syndrome

 

MODERATOR:
Mike Valdes-Fauli, President, JeffreyGroup

SPEAKERS:
Jorge Plasencia, Chairman, República and Chairman, National Council of La Raza (NCLR)
Natalie Boden, President, Boden PR
Manny Ruiz, Founder, Hispancize


Wednesday April 10, 2013 9:00am - 9:50am
Pompeii

9:50am

Mini Break
Wednesday April 10, 2013 9:50am - 10:00am
Mini Break

10:00am

10:00am

Vroom, Vroom: Getting Plugged into Writing About and Reviewing Automobiles

You don’t have to be an automotive expert to produce editorial content about and review automobiles.  In this session, automotive beat reporters and a marketing executive from General Motors will guide you through the ABCs and 123s of covering the fast changing automotive industry.

 

In this session you will learn:

-       How to develop your car knowledge

-       How to become part of the automotive trade press circles

-       A guide to the online automotive resources every automotive content creators uses 

-       The do’s and don’ts of good car reviews

 

MODERATOR:

connie Burke, Communications Manager, Social Media at General Motors

 

SPEAKERS:

Eric Paz, Automotive Journalist and TV Producer

Jaime Gabaldoni, Autos Editor, Terra.com


Wednesday April 10, 2013 10:00am - 10:50am
Lapidus / Watson

10:00am

You're the Controller: Latino Insights into the World of Gaming Entertainment

Hispanics today are 32% more likely than non-Hispanics to consider video games as their main source of entertainment, and according to Scarborough research, 1.6 million Hispanics plan to buy a gaming console in the next year.

 

Attend this panel session to learn best practices from today’s leading voices in gaming entertainment, technology and media.  Panel topics include: Hispanics and gaming, the convergence of technology and entertainment in Hispanic households and tips for working with media to build successful stories for your brand.  The panel will be moderated by Edelman Public Relations who has been leading the charge for award-winning technology Hispanic campaigns for the launch of Microsoft Windows 7 and Kinect for Xbox 360 to name a few.  

 

 


Wednesday April 10, 2013 10:00am - 10:50am
Ocean Tower 2 Ballroom B

10:50am

Mini Break
Wednesday April 10, 2013 10:50am - 11:00am
Mini Break

11:00am

Upwardly Mobile and On the Go: The Latino Lifestyle Bloggers

Fun, sometimes sexy and rarely predictable, Latino lifestyle bloggers are at the vanguard of what's hot and what's not among influential Hispanics online.  Through video, Instagram, Twitter and - of course - blogs, lifestyle bloggers are among the most active and engaged bloggers from the Hispanic blogosphere.  

 

In this session you will learn:

  The hottest Latino lifestyle bloggers and why they are the second most-coveted blogger segment after Latina mom bloggers

  The topics that lifestyle bloggers and brands care most about

  Successful case studies of brands that have partnered with Latino lifestyle bloggers as brand ambassadors

  The latest lifestyle trends among Latinos in general

  How bloggers reflect those lifestyle trends and create communities around their passions

  How brands can most effectively engage these lifestyle communities

 

Speakers:

 

-Yoly Mason, Las Blogueras

-Ronny Mason, Las Blogueras


Wednesday April 10, 2013 11:00am - 11:50am
Ocean Tower 2 Ballroom C

11:00am

Meet the Generation NEXT of Latino Independent Filmmakers

Robert Rodriguez led the way and now he is joined by the new generation of Latino independent filmmakers.  Crossing the film genres, these films have gone beyond the "border" to tell universal stories for worldwide audiences.  This panel of young filmmakers whose films are screening at the Hispanicize 2013 Film Festival will talk about this movement, about some of the top talent they were able to attract and much more!  

 

MODERATOR: 

-Piedad Palacios

FILMMAKERS:

-Mateo Frazier

-Diego Lopez

-Alicia J. Keyes

-Jeremy Valdez


Wednesday April 10, 2013 11:00am - 11:50am
Mona Lisa

11:00am

The State of hispanic Journalism in 2013: An Honest Look at the Obstacles, Opportunities and Trends Impacting Latino Journalists

These are both exciting and extremely challenging times for Hispanic media and journalists.  On the one hand, new national TV and social media networks are being launched and journalists have more tools than ever before to report and produce great content.  On the other, many traditional media outlets are reducing staff and forcing journalists to do more with less pay while bloggers are competing for content and audiences with business models that are starting to thrive. 

 

In this session you will learn:

- An industry-by-industry snapshot of journalism trends in: TV, social media, radio, newspaper and magazines

- How Hispanic and general market media outlets are redefining themselves and the implications of those changes for Latinos in journalism

- The challenges, threats and opportunities journalists face today

- Where the jobs are and how can you get them?

Moderator:

Manny Ruiz,

Speakers:

Veronica Villafañe, Founder/Publisher, Media Moves

Chris Peña, NBC Latino

Rolando Nichols, National Anchor, Noticias MundoFox

Manny Garcia, Pulitzer-prize winner and Executive Editor, El Nuevo Herald Telemundo Executive


Wednesday April 10, 2013 11:00am - 11:50am
Lapidus / Watson

11:00am

11:50am

Mini Break
Wednesday April 10, 2013 11:50am - 12:00am
Mini Break

12:00pm

1:00pm

Mini Break
Wednesday April 10, 2013 1:00pm - 1:05pm
Mini Break

1:05pm

1:05pm

1:05pm

Hispanic Market Trends 2013: Top Marketers Take an In-Depth Look at the Cultural and Marketing Shifts (1 hr., 20 min.)

In the midst of an ever growing digital revolution, the Hispanic and multicultural marketing world is in massive flux.  At a time when major TV networks are being launched, social media is exploding and bicultural marketing is finally taking off, what are major Hispanic brand marketers to do?

Don't guess?  Join us for a special Hispanicize 2013 that will help you understand how senior Hispanic and multicultural brand executives are tackling these and other pressing questions of the Hispanic market industry.

In this session you will learn:
What are the top cultural trends Hispanic marketers are most paying attention to?
Who are the Latino trend setters brands most admire in music, film and culture?
Which social media strategies and tactics show the most and the least potential with brands
What are the potential marketing implications of changes in the immigration policies
What do brands REALLY think about the major realignments going on at the major Hispanic TV networks?
How are brands aligning their digital strategies with their non digital platforms

MODERATOR:
Maribel Ferrer, Media Relations and Community Engagement Vice President, Media Relations and Community Engagement Vice President

SPEAKERS:
Mike Foley, Marketing Strategist, Post Foods, LLC
Nydia Shagun, Sr. Manager, Multicultural – Brand Marketing, Target
Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company
Jenina Nuñez, Manager of External Communications, McDonalds


Wednesday April 10, 2013 1:05pm - 2:25pm
Ocean Tower 2 Ballroom B

1:05pm

15 Minutes of Genius: Latin Music Edition (1 hr., 20 minutes)


In this intimate TED-style conversation, Santos, Lopez and Terrero will share their knowledge and inspiration behind their success. Learn all about Enrique's rise to radio fame, Gustavo's career in the music label world and how he earned his coveted title at Universal. Get an in-depth, personal peak inside the brain of film and music video director, Jessy Terrero and his experience working with Hollywood's biggest stars.

 

Featuring:

- Enrique Santos

- Gustavo Lopez

- Jessy Terrero



Wednesday April 10, 2013 1:05pm - 2:25pm
Mona Lisa

2:00pm

Sponsor Treat Break at Exhibit Area
Wednesday April 10, 2013 2:00pm - 2:30pm
Exhibit Area

2:30pm

The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers


Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.

Hear our 2013 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for.  Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.

In this session you will learn:
The Top Spoken and Unspoken Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
Which types of brands are investing in Latino and multicultural blogger programs
Brand Expectations and Metrics in Latino blogger Sponsorships
The most common partnership challenges and how to overcome them
How to identify branding opportunities
Navigating through the FTC’s latest Full Disclosure guidelines
Comparisons and contrasts between reaching out to Latino bloggers and other multicultural community bloggers

 

MODERATOR:
Wally Sabria, The Axis Agency


SPEAKERS:
- Stephen Chavez, HPRA Executive Board Member and Latino Foodie
- Angela Sustaita-Ruiz, Latina Mom Bloggers
- Yoly Mason, Las Blogueras


Wednesday April 10, 2013 2:30pm - 3:20pm
Mona Lisa

2:30pm

Your Ultimate Guide to Freelancing in the Digital Age

Due to the recent recession and the challenges facing print media many journalists are turning to freelancing for the first time.  Some of the nation’s most successful freelance Hispanic journalists will reveal the secrets to freelance gigging full time! 

 

In this session you will learn:

-       Tips on finding clients, keeping them and establishing strong relationships with them

-       How to deal with editors, ask for your money or decline an assignment gracefully

-       What you should and should not expect from publications as a freelancer

-       What kind of writers editors want to work with

-       Why it is in your best interest to support and promote the publications you freelance for

-       Print or Internet?  The pros and cons of both

-       How to pitch stories?

-       Why deadlines matter

-       Why you should not be cutthroat with your colleagues

-       The advantages of networking

 

MODERATOR:

Viviana Hurtado, Publisher, The Wise Latina Club

 

SPEAKERS:

Lorraine C. Ladish, Editor in Chief, Mamiverse

Francisco Cortes, Director, Fox News Latino

Andrew Quarrie, Founder, Jurnid

Laura Martinez, Freelance writer and blogger in chief of “Mi Blog Es Tu Blog”

 


Wednesday April 10, 2013 2:30pm - 3:20pm
Lapidus / Watson

2:30pm

3:20pm

Mini Break
Wednesday April 10, 2013 3:20pm - 3:30pm
Mini Break

3:30pm

3:30pm

Casting Directors: What Works and What Doesn't

 

There’s a new edict in Hollywood…get me a Latino. Has Hollywood opened the door wide enough? Is there more of an opportunity for more Latinos to work in Hollywood? Find out from the panel of casting directors will tell you on what works and what doesn’t.

Moderator:

-Piedad Palacios

CASTING DIRECTORS

-Ed Arenas, Casting Director

-Blanca Valdez, Casting Director

-Ulysses Terrero, Casting Director

-Mark Adair Rios, Actor



Wednesday April 10, 2013 3:30pm - 4:20pm
Ocean Tower 2 Ballroom B

3:30pm

Visual Reporting Best Practices for Web Video and Photography

In the fast-paced era of social media, news cycles have been trimmed to the point where they are practically non-existent.  In the midst of this intense news environment, all kinds of newsrooms – TV, print and radio - are increasingly turning to online video journalists to write, shoot and edit their own stories in short timeframes that were once practically unimaginable.

 

In this session you will learn journalists and bloggers will learn:

  • The essentials tools for today’s video journalist kit
  • How to organize your workflow before, during and while uploading content
  • Best practices for shooting and editing video with virtually any device, including iPhones and Androids
  • How to optimize your news organization’s social media accounts for video

 

Presenters:

Ingrid Rojas, Multimedia Journalist, Fusion, an ABC News- Univision joint venture

Suzette Laboy, Video Journalist/Multimedia Reporter, The Associated Press


Wednesday April 10, 2013 3:30pm - 4:20pm
Lapidus / Watson

3:30pm

3:30pm

4:20pm

Exhibitors Showcase
Wednesday April 10, 2013 4:20pm - 5:30pm
Exhibit Area

5:30pm

Target presents Hispanicize Opening Reception

TARGET invites you to the 2013 Hispanicize Opening reception held poolside at the timeless Eden Roc Hotel.

The reception will feature DJ Africa and a special guest.

Enjoy delectable hors d'oeuvres and TARGET signature cocktails...


Wednesday April 10, 2013 5:30pm - 7:30pm
Ocean Garden Pool

7:20pm

7:30pm

MAJOR EVENT: McDonald's Blogger/Journalist Yacht Party

This is an RSVP only event, exclusive to bloggers and journalists.


Wednesday April 10, 2013 7:30pm - 11:00pm
Yacht

7:50pm

8:30pm

World Premiere Film at Regal Cinemas South Beach for Blaze You Out: Runtime 98 Minutes,followed by Q&A

BLAZE YOU OUT (USA, 2013, 90 min)

Writers/Directors: Mateo Frazier, Diego Joaquin Lopez

Cast: Veronica Diaz Carranza, Elizabeth Pena, Q’orianka Kilcher, Mark Adair Rios, Elizabeth Pena

Logline: An unyielding young woman ventures into the ruthless underworld of the town’s heroin trade in order to save her younger sister’s life.

 


Wednesday April 10, 2013 8:30pm - 10:30pm
Regal South Beach

10:45pm

World Film Premiere at Regal Cinemas South Beach for Dreamer: Runtime 92 Minutes followed by Q&A

DREAMER (USA, 2013)

Writer/Director: Jesse Salmeron

Cast: Jeremy Ray Valdez, Isabella Hofmann, Cory Knauf

Logline: Joe Rodriguez is an All American young man.  He’s amiable, well educated and attractive.  He’s graduated from college and is working and excelling in his field.  He’s on his way to achieving the American Dream.  That is until his employer discovers his undocumented status and the life he’s worked so hard for begins to crumble around him.  He must face the possibility of losing his livelihood, his family and even himself.

 


Wednesday April 10, 2013 10:45pm - 11:59pm
Regal South Beach
 
Thursday, April 11
 

7:30am

7:30am

Breakfast Lounge (Open to everyone)
Thursday April 11, 2013 7:30am - 9:00am
Mona Lisa

8:00am

Registration
Thursday April 11, 2013 8:00am - 5:00pm
Lobby

9:00am

9:00am

Twitter for Hispanic Journalists

Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources.  If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform.  In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…

 

In this session you will learn:

  • How top Hispanic journalists are leveraging Twitter to build a following
  • Why journalists must think of Twitter as being more than a broadcast platform
  • 5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes
  • The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish
  • How to cover live events with Twitter

 

Moderator:

Christine Armario, Staff Writer, Associated Press

 

Speakers:

Robert Hernandez, Web Journalist Chat Creator (#WJChat) and USC Professor

Julio Ricardo Varela, Founder, Latino Rebels

Daniel Rivero, Social Media Editor, WLRN/Miami Herald News

 


Thursday April 11, 2013 9:00am - 9:50am
Lapidus / Watson

9:50am

Mini Break
Thursday April 11, 2013 9:50am - 10:00am
Mini Break

10:00am

Papa Knows Best: The Proud and Often Misunderstood Multicultural Dad Bloggers

While mom bloggers are definitely a force to reckon with, let’s not forget the multicultural dad blogger.  This niche is definitely emerging one highly sought after by household brands.  This panel will explore the ins and outs of using a male perspective while blogging about family matters. 

 

In this session you will learn:

How to find your authentic voice as a dad blogger

Why brands are now seeking out dads for traditional mom campaigns

 


Thursday April 11, 2013 10:00am - 10:50am
Lapidus / Watson

10:00am

10:00am

15 Minutes of Genius Session: Filmmakers' Edition (1 hr., 10 min.)

This very special session will consist of five back-to-back 15 minute

presentations. If you’re familiar with TED, this is very similar. Entertainment

professionals will share with you the tips and secrets of Hollywood.

 

Speakers:

-Fabien Castro
-Etienne Hernandez
- Bel Hernandez


Thursday April 11, 2013 10:00am - 11:10am
Mona Lisa

10:00am

The Social Media Hispanic News Platforms: A 2013 Update (1 hr.,10 min.)

It’s been an intense year of evolution and competitive adjustments for the nation’s most prominent English-language Latino news and community platforms. 

 

If you’ve been paying attention to them or not, this session will help you catch up on the different content and editorial opportunities that now exist at NBC Latino, Fox News Latino, Voxxi and Fusion and more. 

 

In this session you’ll meet four of these top news portals and you’ll discover how each of these Latino platforms differentiate themselves in an increasingly competitive marketplace for content and readers.

 

In this session you will learn:

- How these platforms differentiate themselves from the older Hispanic portals like Terra, Univision.com and Yahoo en Español 

- What’s new and coming up at each of the news portals

- The content, focus and style differences between the major Hispanic news portals

- How to collaborate with each platform to either contribute or generate content through them

- The plans each platform has to capture Hispanic audiences

- The Do’s and Don’ts for pitching them on potential story ideas

 

MODERATOR:

Lance Rios, Founder and CEO, Being Latino Online

 

SPEAKERS:

Francisco Cortes, Director, FOX News Latino

Chris Peña, Executive Editor, NBC Latino

Emilio Sanchez, Editor in Chief, Voxxi

Hirania Luzardo, News Editor, HuffPost Voces

Nuria Net, Managing Editor, Features - Digital at Fusion (the ABC and Univision joint venture)

 


Thursday April 11, 2013 10:00am - 11:10am
Ocean Tower 2 Ballroom C

10:50am

Sponsor Treat Break at Exhibit Area
Thursday April 11, 2013 10:50am - 11:20am
Exhibit Area

11:20am

Latinovator Lunch with Zumba's Beto Perez
Thursday April 11, 2013 11:20am - 12:20am
Pompeii

12:20pm

Mini Break
Thursday April 11, 2013 12:20pm - 12:30pm
Mini Break

12:30pm

Best Practices for Sports Reporting, Everything You Always Wanted to Know About Sports Journalism But Were Afraid to Ask Presented by ESPN Deportes

Traditional sports journalism has significantly evolved over the past few years. Reporters are continuously adjusting to new technologies, and real-time reporting via digital and social platforms, while access to athletes and sports personalities steadily decreases. The panelists will discuss the evolution of sports journalism through their own experiences, from traditional to real-time reporting, to breaking news on social platforms, and the overall best practices for the industry.  These sports experts will share their own experiences in dealing with and adapting to the new era of social media, multiplatform and instant reporting. 

Act I – How does ESPN cover news?

 

Act II – Panel of Pros: Sports Journalism Evolution, Best Practices and Challenges

 

Panelists:

  • Sebastian Christensen - ESPN Deportes Journalist
  • Sergio Machado – Manager, Telemundo.com Deportes
  • Andoni Biurrarena – Head of Sports, Yahoo! En Español
  • Christopher Harris – Founder, EPLTalk.com & LaligaTalk.com
  • Michelle Kaufman – Reporter, Blogger for Miami Herald and Sports Journalism Professor at UM
  • Moderated by: Mario Fraticelli, Deputy Editor for ESPNDeportes.com 

 


Thursday April 11, 2013 12:30pm - 1:20pm
Lapidus / Watson

12:30pm

12:30pm

15 Minutes of Genius: Marketers' Edition (1 hr., 20 min.)

Natalie Boden, President, Boden PR
Michele Ruiz, President, Ruiz Strategies
Mauricio Samayoa, Director of Social Business, Newlink Group
Jose Villa, President, Sensis Agency
Sergio Alcocer, CEO, LatinWorks


Thursday April 11, 2013 12:30pm - 1:50pm
Ocean Tower 2 Ballroom B

12:30pm

SEO Strategies and Tactics for the Latino Market (1 hr., 20 min.)

 

With YouTube’s rise as the second most popular search engine and with SEO continuing to integrate with social media and content marketing, what are the top SEO strategies and tactics that brands and bloggers should be using today to reach Latino audiences?  How are Latino SEO firms adapting their services in this new era of accountability and integration between marketing teams that previously worked independently? And how are search engines improving their ability to organize a multicultural world’s growing content? In this first-ever Hispanicize SEO Roundtable, hear from a diverse panel of experts who can help you understand the opportunities and the challenges of Latino SEO in a post-Panda, post-Penguin world. From optimizing your online videos, blogs and press releases in multiple languages to working with cross-functional digital marketing teams; from getting started with SEO to hiring a Latino SEO firm, get up to speed with the latest trends and best-practices that could have a powerful impact on your brand, business or blog.

In this session you will learn:

  • The top strategies and tactics for optimizing a website, blog, press release or online video
  • The importance of developing an online video library for SEO purposes
  • How social activity influences search engine rankings
  • The Nexus between SEO, Social Media and Public Relations and how an Integrated Latino Search Campaign Can Positively Impact Your Organization
  • The future of Latino SEO and how to work with cross-functional teams

 

MODERATOR:

Bill Gato, President, Gato Advertising

SPEAKERS:

  • Matt Wallaert, Behavioral Scientist, Bing - Microsoft
  • Sebastian Aroca, Managing Partner, Hispanic Market Advisors
  • Manny Santos, Director, Multicultural Sales, PR Newswire/MultiVu
  • Denisse Icaza, Founder/Editor of AhorrosparaMama.com, LatinaMomBlogger.com member

 

 


Thursday April 11, 2013 12:30pm - 1:50pm
Ocean Tower 2 Ballroom C

1:20pm

Sponsor Treat Break at Exhibit Area
Thursday April 11, 2013 1:20pm - 2:00pm
Exhibit Area

2:00pm

Hispanic Mobile Marketing: The Third Screen is Here!

There is no question the mobile revolution is here and defining not only how we live our daily lives but also how we buy and sell products and services.For years we have known US HIspanic consumers are far more wired and advanced in the use of mobile technologies - the pace at which we consume media and information is growing exponentially and brands want to reach our community in every possible way - successfully.
But not everyone is doing it right or deploying technologies effectively with messages that resonate to create trusted brand connections.In this session we explore:

  • New technologies and platforms that can be leveraged by all brands
  • Educational (and fun) case studies: the good, the bad and the ugly of mobile marketing. 
  • And our expert panel will take your questions and share their experiences. 
  • DON'T MISS IT!

Monica Vila, OnlineMom Media
Ed Sosa, DBB
Leo Marquez, Verizon Wireless


Thursday April 11, 2013 2:00pm - 2:50pm
Ocean Tower 2 Ballroom C

2:00pm

Show Me What You’ve Got: How Reality TV boosted my Music Career
Limited Capacity seats available

 

In this intimate session you’ll hear from past contestants of The Voice season 3, VH1’s Rock n Roll Fantasy Camp, and their personal journeys from unknowns, to over night sensations. Find out if their 15 minutes of fame is over, or if they are making it last. Hear about how these musicians have leveraged reality Talent shows to showcase their own, real talents. Listen to the songs they auditioned to live, hear behind-the-scenes secrets, never heard before stories about the shows, the auditions and producers. Learn how they used this experience –the good and bad-to fuel charge their careers.

In this live, interactive, unplugged session you will have the chance to hear Rudy Parris, Diego Val, and Julio Castillo from Season 3 of The Voice and Moderator Anu Gunn from Vh1’s Rock N Roll Fantasy Camp and Gene Simmons Family Jewels, talk about the journey of reality TV and music. What are they doing now? Has their appearance hurt or helped their music career? No Regrets? You’ll also learn where these artists are off to next and will have the exclusive chance to hear them perform in an intimate, unplugged setting. Artists will answer audience questions and stay for pictures and autographs.



Thursday April 11, 2013 2:00pm - 2:50pm
Mona Lisa

2:00pm

2:00pm

SPECIAL EDITION: Hollywood Icons Rita Moreno and Charo in Conversation with Nely Galan at Adelante: Wisdom of Latina Legends at Hispanicize 2013 (3hr. Program)

HOLLYWOOD ICONS TAKE PART IN THE ADELANTE MOVEMENT:THE WISDOM OF LATINA LEGENDS


Nely Galán, founder of The Adelante Movement for Latina economic empowerment, presents The Adelante Movement: The Wisdom of Latina Legends, featuring Hollywood icons Rita Moreno and Charo, presented by The Coca-Cola Company.


The program is a special edition of The Adelante Movement Tour, in which these legends impart their insights regarding economic and personal empowerment, career and financial success, as well as health, wellness and longevity.  Be there early, seats are limited!


Thursday April 11, 2013 2:00pm - 5:00pm
Pompeii

2:50pm

Mini Break
Thursday April 11, 2013 2:50pm - 3:00pm
Mini Break

3:00pm

From Journalist to Marketer: Your Complete Guide to Making the Change

If you’re like most reporters, you chose your career because you believe your profession gives you an opportunity to do good, you enjoy meeting interesting people and you love variety.  What’s true of reporting can also apply to the field of marketing as many former journalists who’ve made the change will attest.  In fact, former Hispanic journalists often thrive in the Latino marketing world because like journalism, marketing require strong abilities to communicate effectively, adapt, learn quickly and engage people.   A career in marketing also has two perks many former journalists prize: more personal time and better pay.

 

In this session you will learn:

-       Real life stories and insights from the journeys of three respected former journalists who changed careers to become marketing executives

-       The most common mistakes you can avoid when switching to marketing

-       How to evaluate a marketing career without taking the drastic decision to leave your employment as a journalist

-       The key skillsets you need to develop to make the jump

-       Common myths and truths about making the leap to marketing

-       The areas of the most opportunities in Hispanic marketing and communications

 

Moderator:

Bill Gato, President, Gato Advertising

 

Panelists:

Jim Estrada, Principal, Estrada Communications

Alejandro Alvarado, Professor and Director of the School of Journalism and Mass Communication at Florida International University

Mari Santana, Public Relations Manager, Disney Destinations


Thursday April 11, 2013 3:00pm - 3:50pm
Lapidus / Watson

3:00pm

Micro-Segmentation: How a 90-year-old beer brand from Cuba positions itself in a niche market thirsty for a craft ale

Join Bacardi USA's HATUEY brand manager Anler Morejon as he shares the case study showcasing how Cuba's legendary beer captured the hearts and quenched the thirst Cuban-Americans, other Hispanics and craft beer lovers have for this US-brewed Cuban style ale. In addition to his innovative marketing strategy presentation, Anler will have surprises during his pre-happy hour presentation. Hint:  Must be 21 or older to attend.

 

Speaker:

Anler Morejon, Business Development Manager, Bacardi USA


Thursday April 11, 2013 3:00pm - 3:50pm
Ocean Tower 2 Ballroom B

3:50pm

Mini Break
Thursday April 11, 2013 3:50pm - 4:00pm
Mini Break

4:00pm

How to Plan and Execute a Great Latino Blogger Event

How do you attract the most influential bloggers to your event?    What’s in it for the blogger?

 

In this session you will learn:

 

How to create a killer invitation blogger invitation list

How to come up with a great hashtag for your event

 

 

Panelists:

- Mama Contemporanea (NEW YORK)

- Jose Resendez (Fleishman)

 


Thursday April 11, 2013 4:00pm - 5:00pm
Ocean Tower 2 Ballroom B

4:00pm

Brand Re-Mixx: Blending with the Powerful Latino DJ

Brand Re-Mixx: Blending with the Powerful Latino DJ

From vinyl to the digital era, the art of DJ’ing has transcended into a cultural expression that speaks to the masses. DJs today are not only pioneers of sound, but are also influential leaders of a movement. DJs are trendsetters and lead the charge in pop culture. They reach a massive following.  They inspire change and music would not be where it is today without the DJ. The Latin Mixx platform is a national celebration of culture, community and Latinos in entertainment.  Today’s session will share with you the importance of this movement and why DJ’s are innovators within the Latino entertainment space.

 

Attendees will now understand that the DJ could be an important factor in the growth of their brand, their communications strategy, and overall influence via their social media network and amplified voice.

  • How Latino entertainers utilize the Latin Mixx platform to amplify their voice and advance the movement
  • The power of social media within the DJ space is growing exponentially and is an untapped opportunity
  • The DJ is the new ambassador for brands today
  • The benefits of connecting your brand with these musical trendsetters

 The future of Latino DJs in creating music; DJ’s are no longer in the background but are taking center stage.

Dj Cre-8    Power 105.1 fm NYC  T.A.Dj el Dusty   Artist Man Recording / Machete
Dj New Era    La Mega 97.9 NYC / T.A.Dj Mingo      Clear Channel / I heart Radio


Thursday April 11, 2013 4:00pm - 5:00pm
Ocean Tower 2 Ballroom C

5:30pm

Tide Fabulous White Event
Thursday April 11, 2013 5:30pm - 7:00pm
Ocean Garden

7:00pm

8:00pm

Award Winning Documentary 'Los Wild One's' in MonaLisa Room (Eden Roc) - followed by a Q&A and a short live performance by Gizzelle!

LOS WILD ONES EPK

SHORT SYNOPSIS

Wild Records is an LA indie music label comprised of young Latino musicians run by Irishman, Reb Kennedy. Wild is an unconventional family reminiscent of the early days of Sun Records. All of its musicians write and perform 50s Rock 'n’ Roll. If Wild is going to continue to grow and reach broader audiences, its current business model will cease to work. Reb isn't familiar with modern industry tools such as websites and social media and he’s miles behind the times with things like iTunes and new media. If he can’t figure out how to reconcile his limitations with what today’s audiences expect, Wild may not survive.

LOGLINE

Wild Records is an indie label reminiscent of the early days of Sun Records. The label is based in LA and run by Irishman, Reb Kennedy. It is comprised of young Latino musicians who write and perform 50's Rock 'n' Roll.

TAGLINE

It's a Wild World.

LONG SYNOPSIS

Filmmaker Elise Salomon chronicles Wild Records from its inception through its rising popularity in the United States and around the world. The film delivers an honest, passionate look at the label’s ethos, built and nurtured by Reb Kennedy and the highly unconventional but strongly bonded extended family to which the Irishman has given birth. Mostly comprised of Latino young men and women who have recently been compared to artists like Bruno Mars, Adele, Amy Winehouse and The Black Keys, and with Rockabilly now poised to break through into the

mainstream again, the label is at a crucial turning point. Reminiscent of the early days of Sun Records and the historical and phenomenal influence that label had on popular music, Wild mirrors that journey and could take that next step. If Wild is going to continue to grow and reach broader audiences however, its current business model will cease to work. Reb isn't familiar with modern industry tools such as websites and social media and he’s miles behind the times with things like iTunes and new media. If he can’t figure out how to reconcile his limitations with what today’s audiences expect, Wild may not survive.

MAIN DOCUMENTARY SUBJECTS (Photos upon request):

Reb Kennedy

Reb Kennedy was born in London, England in 1961. He returned to his family's homeland of Dublin, Ireland in 1967 and attended school in Dublin until the age of 16.

In late 1977, Reb formed the punk band “System X” with a small group of friends. In Dublin at this time, the punk scene was a small close-knit group of people, which included the members of U2. Reb traveled to the UK with U2 for their first ever show outside of London (the famed Acklam Hall in Notting Hill, London).

System X, became a very popular band in the Irish punk scene and Reb was approached by a television producer looking for somebody to act as the alternative voice of Dublin's youth. He accepted the challenge and appeared on numerous television shows, including The Late, Late Show and Young Line. The television shows aired on Ireland's national station, RTE. The Late Late Show was the number one talk show in 1980 and Reb had a sensational impact. He was also was a regular guest over a period spanning three years on Irish radio.

He then moved to London in 1981 and worked at Rough Trade Records and Shellshock Records. Reb soon discovered the underground UK rockabilly scene. He became a DJ and promoter on that scene for the next twenty years. In 1999, feeling that the UK rockabilly scene had stagnated, he decided to move to the US.

The year 2000 found Reb Kennedy living in San Francisco. Here, he resumed his career as a rockabilly DJ/Promoter and began the search to find the roster for his newly formed record label, Wild Records.

In 2002, having already released the first record on the label and found three of his major artists – Omar, Luis, Dustyn – Reb decided to move to Los Angeles. In late 2002, he built the first Wild Recording studio in Glendale, CA. February 2012 finds Reb Kennedy the successful owner of Wild Records with a roster of eighteen acts on his label having released thirty-two CD’s and eighteen 45’s. He continues to sign new artists to the label as well as manage all of his bands.

Omar Romero

Reb says, “Omar’s like my right hand man, if I’m a man without any hands”. This statement perfectly sums up the current status of their relationship – they are joined at the hip but there is some friction that has recently surfaced. Omar is the label’s studio engineer and Wild Record’s flagship Sun Rockabilly artist. He has been with the label since he was 16 years old and there's incredible loyalty there, but he's also trying to individuate and wishes that Reb could see him as a man instead of that "insecure kid" that we once was.

Luis Arriaga

The first artist on the label, Luis puts on amazing shows – pumping up the crowd, breathing life and real fire into the performances. He's dealing with some major issues and looks to Reb for guidance.

Marlene Perez

Lead singer of The Rhythm Shakers. Marlene comes from a dark place and her writing reflects that. She does not have a typical woman’s voice. It’s tough, raspy and strong. She and

Victor Mendez, her upright bass player, dated for several years and broke up just a few months prior to the start of filming. Marlene and Reb have a very close relationship, she relies on him for guidance and he cares for her a great deal.

Victor Mendez

He’s one of the label's most talented artists and he has real musicianship. Reb has him play anything from the upright bass to bass, to piano in the studio. Reb says he’s like a metronome.

His timing is perfect. It’s all mechanical. Victor sees Reb as a father figure.

Gizzelle

She was the label’s first female artist. “She’s like water, she should be in everyone’s life”, says Reb. Reb has pushed her creatively and she has just started to write her own material. He signed her when she was 16 years old and he has counseled her through everything from encouraging her to take vocal lessons to personal matters. She's one of his kids and if she breaks and goes mainstream, he may lose her.

SELECTED DOCUMENTARY CREW (Photos upon request):

ELISE SALOMON Writer, Director, Producer

Elise Salomon was born in Manhasset, New York and grew up in Phoenix, Arizona. After attending film school, she moved to Los Angeles and began producing. With a track record of several award winning short films, she went on to produce pilot presentations and worked with some of LA’s most notable comedians.

Her first feature film, Paper Heart, which stars Charlyne Yi, Michael Cera and Jake M. Johnson, premiered at the 2009 Sundance Film Festival in the U.S. Dramatic Competition and won the prestigious Waldo Salt Screenwriting Award. Paper Heart received a theatrical release with Overture Films in the Summer 2009.

Her second feature Smashed, which she Co-Produced, starring Mary Elizabeth Winstead, Aaron Paul, Nick Offerman, Octavia Spencer, Kyle Gallner and Mary Kay Place, premiered at the 2012 Sundance Film Festival in the U.S. Dramatic Competition.

Smashed was awarded the Special Jury Prize for producing and was released theatrically by Sony Pictures Classics in October 2012.

Her directorial debut, Los Wild Ones, will premiere in the Documentary Competition at the 2013 SXSW Film Festival. Los Wild Ones is a feature documentary on the indie record label, Wild Records run by Irishman, Reb Kennedy aka Mr. Wild Records. The label is largely comprised of young, Hispanic musicians who write and perform 1950’s Rock n’ Roll.

JESSICA GOLDEN Producer

Jessica Golden has worked in the entertainment industry for over a decade as an actor, writer, comedian and more recently, producer. She is best known for The Adam Carolla Show and appearances on E! (Chelsea Lately, Celebrity Oops), VH-1 (Black to the Future), Jimmy Kimmel Live, the style network and tru TV (The Smoking Gun Presents: World's Dumbest). She performs standup comedy across the country and was featured in "Best of the Fest" at The Montreal Comedy Festival (Just For Laughs).

Jessica was in Sony Pictures’ Reign Over Me and prior to that, she starred in the short film Cloud Nine (HBO). She has had prominent roles in various independent films, among them Diamond on Vinyl, which Indiewire calls one of “Five Breakouts of Slamdance 2013”. Additionally, she wrote, produced and starred in the one-person show A Light in the Addict. Los Wild Ones, which premiered in the Documentary Competition at the 2013 SXSW Film Festival, marks Jessica’s feature film debut as a producer.

RYAN BROWN Editor

With over a decade of experience, Ryan Brown is a feature film editor whose works have screened as official selections at countless film festivals worldwide, including the Sundance Film Festival, South by Southwest (SXSW), the London International Film Festival, Los Angeles Film Festival, and the Deauville American Film Festival. Much of Ryanʼs work has garnered attention specifically for his unique collaborative ability in both writing and producing, resulting in truly enhanced narrative form. On his latest feature film Los Wild Ones, a documentary look at the complex social landscape of the Hispanic rockabilly scene in East Los Angeles, Ryan …


Thursday April 11, 2013 8:00pm - 9:35pm
Mona Lisa

8:00pm

Short Film Showcase in Mona Lisa Room (Eden Roc Hotel)

#POSTMODEM (USA, 2012, 13 mins)

Writers/Directors:   Lucas Leyva, Jillian Mayer

Cast:  Jillian Mayer, Kayla Delacerda, Amy Seimetz, Arly Montes, Jesse Miller, Shivers Thedog

Logline: A comedic, satirical, sci-fi pop musical based on the theories of Ray Kurzweil and other futurists, #PostModem is the story of two Miami girls and how they deal with technological singularity, as told through a series of cinematic tweets.

@borschtcorp

 

FIREWORKS (USA, 2012, 11 mins)

Director: Victor Hugo Duran

Writer: Kevin James McMuillin

Cast: Roger Cruz, Alberto Castañeda, Irene Sorto, Azucena Benitez, Edgar Vanegas, Julio Duran, Victor Hugo Duran, Kevin James McMullin

Logline: During the Fourth of July in South Los Angeles, a teenage boy and his brother scour the neighborhood for fireworks in order to win the admiration of a girl.

@victorhugoduran

[vimeo http://vimeo.com/42566725]

 

 

CLARA COMO EL AGUA   (USA, 2012 10 min)  BEST SHORT FILM

Writer/Director: Fernanda Rossi

Cast:  Kathiria Bonilla León, Sixta Rivera, Rubén Andrés Medina, Alfonso Peña Ossoria, Stephanie Quiles Reyes, Eyra Aguero

Logline:  Clara is the only light-skinned and clear-eyed girl in an all-black neighborhood. Teased incessantly, the children claim her unknown father is actually a “gringo” tourist. However, Clara was told a different story, and to find out the truth, she will venture into the magical waters of the bioluminescent bay all on her own.

 

ECHO BEAR (USA, 2012  6min)

Writer/director: Yolanda Cruz

Cast: Joe Nunez, Hugo Medina, Tzina Carmel, Donato López, Lobo Manet

Logline: Bear, a single gay Latino man in L.A.’s Echo Park neighborhood, looks for love online. Fearing traffic, he searches locally, but soon discovers how geographic convenience can turn to heartache overnight.

 

VINCENT VALDEZ: EXCERPTS FOR JOHN (2012, USA, 12 min)
Directed by Mark and Angela Walley

Logline: Two years in the making, this beautifully shot and perfectly paced short documentary captures the creative process of painter Vincent Valdez, as the artist works on a series of pieces dedicated to a childhood friend John Holt Jr. an Army combat medic who died in 2009 after serving in Iraq.

 

EL COCODRILO (2012, 15 min)
Director: Steve Acevedo
Writer: Alfredo Barrios, Jr.

Cast: Jacob Vargas Hugo Medina Shannon Lucio Manuel Uriza

Logline: A Mexican journalist and a cartel assassin collide in a diner, with tragic consequences for both.

 

REINALDO ARENAS (USA, 2012, 3:29min)

Writer/director Lucas Leyva

Shark: Alberto Ibarguen
Man: Epifanio Leyva

Logline: Told from the point of view of a dying shark, 'Reinaldo Arenas' metaphorically captures the current state of the aging Cuban-American exile community, many of whom have still not come to terms with the Communist Revolution that changed their lives forever. The film culls from various Cuban films and works of literature to create not a singular voice, but a feeling of a particular moment in time.

 

GABI (2012, USA  20 min)

Writer/Director:  Zoe Junco

Cast: Marisé Alvarez , Dalia Davi , Roy Sanchez Vahamonde , Aris Mejias

Logline: A Puerto Rican saying haunts single women in their 30’s: “If such a woman is not married by this time, she must be a slut, a lesbian, or a prude.” This is the story of that woman...

@gabifilm

https://vimeo.com/14803579


Thursday April 11, 2013 8:00pm - 11:00pm
Mona Lisa

8:00pm

1:00am

 
Friday, April 12
 

7:30am

7:30am

Breakfast Lounge (Open to everyone)
Friday April 12, 2013 7:30am - 9:00am
Mona Lisa

8:00am

Registration
Friday April 12, 2013 8:00am - 5:00pm
Lobby

9:00am

Mama Power: Best Practices & Insights from the Communities of Latina Mom Bloggers



The sphere of Latina mom bloggers continues to boom and evolve as marketers work in overdrive to reach this highly coveted, fast growing blogging community that can be very useful in targeting the $1.4 trillion dollar Hispanic market.

So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers?  That and much more will be the subject of this top notch Latina blogger panel.

In this session you will learn:

Why Latina moms are a critical component of any Latino social media outreach
How to identify and measure the most influential Latina mom bloggers
The nuances of working with Latina mom bloggers vs non-Latina bloggers
The similarities and differences between English-language and Spanish-dominant mom bloggers.
Recent examples of successful Latina mom blogger-brand programs
 The Dos and Don’ts of Working with Latina mom blogueras
What resonates when reaching out to them and what really turns them off

 

MODERATOR:  Jenina Nuñez, Manager of External Communications,McDonald's USA

SPEAKERS:

Monica J. Vila, The Online Mom 
Eileen Campos, Mommy Teaches
Laura Fuentes, Super Glue Mom
Angela Sustaita-Ruiz, Latina Mom Bloggers


Friday April 12, 2013 9:00am - 9:50am
Ocean Tower 2 Ballroom C

9:00am

The Abbreviated Magnitude of the Short Film

The short film medium is the most inventive, freeing and compact creative expression of cinema. Unbound by the traditional three act narrative structure, the short film is like a shape shifter in its ability to be anything from an evocative moment, expressionistic portrait, comedic skit or potent fable.  More and more recognized as a popular way to connect with audiences, the art of the short film is finally getting due props – or is it?  Rewire your understanding of the craft and its potential to fuel your filmmaking career by hearing from filmmakers who have found success making every second count.

 

How does the creative process and business of distribution approach differ from features?

 

Viability of short films as “calling cards” versus stand-alone works of art.

 

You have a story to tell, how do you know if it’s a feature or short?

 

What are the most viable avenues of monetizing and distributing your short films in this day and age? 

 


Friday April 12, 2013 9:00am - 9:50am
Mona Lisa

9:00am

Google and YouTube Latino: A 2013 U.S. Hispanic Update

This panel will present an overview of what Google is doing specifically for the US Hispanic market. It will have a focus on online video with YouTube as their distribution platform and Google+ as their social media outlet. The session will include some helpful information on how YouTube is driving online content, with a practical case study from guest Telemundo as one of Google's Premium Partners to see how all this concepts work in reality.

Part two of this comprehensive session is titled: Google in Action: Tools to Maximize Your Online Presence

Learn about the best Google tools to leverage the web with actionable, capacity-building content. This session will cover everything from Google Keyword Tools to Google Apps, from Google+ for brands and bloggers to platforms to build free mobile sites. This one hour session with Google will be jam packed with everything you need to know to maximize your online presence.

Moderator

Will Freyre, Sr. Director, Digital Innovation, Republica

Speakers:

-Eliana Murillo, Head of Multicultural Marketing, Google
-Juanjo Duran, YouTube’s Hispanic Business Development & Strategic Partnership Manager
-Borja Perez, Senior Vice President, Digital and Social Media


Friday April 12, 2013 9:00am - 10:50am
Pompeii

9:50am

Mini Break
Friday April 12, 2013 9:50am - 10:00am
Mini Break

10:00am

10:00am

Financing & Securing Distribution for Your Film: Introduction to the Latino Film Fund

This 
panel
 of 
seasoned
 industry 
professionals 
will 
provide 
you
 the 
tools 
how 
to 
seek
 financing 
for 
your 
film
 and 
learn 
how
 to 
navigate 
the 
intricate 
business 
of 
international
 distribution 
and
 sales.

 

Moderator:

-Piedad Palacios

Speakers:

-Santiago Pozo, Arenas Group

-Valentina Parada, Ondamax


Friday April 12, 2013 10:00am - 10:50am
Mona Lisa

10:00am

From Journalist to Media Entrepreneur: Case Studies from Hispanic journalists who have made the leap and are succeeding

Journalists are naturally wired to be among the most successful potential bloggers and media entrepreneurs in the business but the jump from working for a steady paycheck with a respected media outlet to flying solo as a media entrepreneur often appears daunting.  At a time when Hispanic journalists are struggling to keep their jobs or are saddled with twice the work for less pay, Latino journalists are asking themselves “What does the other side of blogging and media entrepreneurship look like?” 

 

In this session, three former journalists who made the reporting leap - including a past president of the National Association of Hispanic Journalists (NAHJ) - will give you the ultimate primer on how to reconfigure your career for media entrepreneurship.  You’ll be inspired to know that with the right focus, talent and discipline there is a great future ahead for you!

 

In this session you will learn:

-       Case studies from three respected former journalists who changed traditional media careers to become their own boss as bloggers and/or media entrepreneurs

-       The most common mistakes you can avoid when switching to a small media business career

-       The key skillsets you will need to make the proper jump to being a media entrepreneurship

-       How to build relationships with brands and marketing agencies ethically and meaningfully

-       The Three Most Valuable Skills you need to focus on when being a media entrepreneur

 

MODERATOR:

Manny Ruiz, Founder, Hispanicize 2013

 

PANELISTS:


Veronica Villafañe
, Founder/Editor and Publisher, Media Moves

Kathy Cano-Murillo, Entrepreneur/Editor in Chief, Crafty Chica

Laura Termini, LauraTermini.com

 

 

 


Friday April 12, 2013 10:00am - 10:50am
Lapidus / Watson

10:00am

got IMC? The Evolving Role of Integrated Marketing Communications

Understanding how to develop and implement effective integrated marketing communications (IMC) programs in a changing environment, particularly with the emergence of new technologies, is an important challenge faced by companies in all industries.

 

While you may be familiar with Salma Hayek donning the milk mustache for the Hispanic “got milk?” campaign presented by Proyecto Desayuno 2012 to remind U.S. Hispanics of the importance of starting their day with a nutritious breakfast that includes milk, you may not know the extent of the integratedmarketing support behind the award-winning campaign.

 

Learn how to make your own integrated marketing program more effective. Don’t miss this opportunity to hear from the Milk Processor Education Program (MilkPEP) and MGSCOMM, a full-service communications company, about how the role of IMC is evolving, particularly with the growth of online and social media. Learn IMC best practices and how the Proyecto Desayuno campaign was kept top of mind. Learn how to measure the effectiveness of an IMC program and if it’s working.

 


Friday April 12, 2013 10:00am - 10:50am
Ocean Tower 2 Ballroom B

10:50am

Mini Break
Friday April 12, 2013 10:50am - 11:00am
Mini Break

11:00am

Meet the Latina Health & Fitness Bloggers

Let's keep it real.  Latinos generally don't do enough to live healthy lives and we sure don't exercise enough.  Enter the Latina health and fitness bloggers, a growing niche of Spanish, English and bilingual bloggers whose sole focus seems to be all about inspiring their readers and viewers to live healthier, brighter and longer lasting lives. 

In this fun-filled session sponsored by Transitions lenses you'll see how health and fitness bloggers are using their blogs as platforms to promote good eating habits, fitter family living and positive thinking.  

In this session you will learn:
The topics that health and fitness bloggers and brands care most about
Successful case studies of brands that have partnered with Latino health and fitness bloggers as brand ambassadors
The latest lifestyle trends among Latinos regarding health and fitness
How bloggers reflect those trends and create communities around their passions
How brands can most effectively engage the communities of health and fitness bloggers


MODERATOR: Martin Llorens, Hola Martin
 
SPEAKERS:
- Manuel Solis, Transitions,
- Mila Ferrer, Mi Dulce Guerrero,
- Cristina Ramirez, TriathlonMami

 


Friday April 12, 2013 11:00am - 11:50am
Ocean Tower 2 Ballroom C

11:00am

Finding Your Voice as a Commentator

Whether on TV, radio or in print, great commentators and columnists stand apart from the mediocre ones by making people think about the things that are not so obvious.  Often provoking and controversial but never boring, the best commentators have honed their skills through years of observing human nature, history and current events.  In this session you’ll hear from some of the nation’s leading commentators and columnists as they unpack the art and science behind developing your editorial voice.

Moderator:

Pia Malbran, Investigative producer, CBS News 


Speakers:

Ruben Navarrette, Nationally Syndicated Columnist

Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”

Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America

Charlie Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels 


Friday April 12, 2013 11:00am - 11:50am
Lapidus / Watson

11:00am

You are what you Tweet and Like: Rock Your Social Media Persona

You are what you Tweet and Like: Rock Your Social Media Persona

Whether you’re up and coming or established musician, having a social media presence is crucial to your career. But having the wrong strategy can turn hurt you more than help you and ruin your reputation.  In this session not only will you learn who should manage an artist/band’s online persona (The label, the manager, or the talent themselves) but also the best practices of Social Media for Musicians. Learn what social media platforms work best for your goal or style (MySpace, Facebook, YouTube, Twitter?) Hear from both labels and artists about their social strategy and

In this session you will learn ways of

• Improving your social reach
• Increasing your fan engagement
• Identifying and engaging influencers
• Increasing lead generation
• Applying analytics to know what works

Panelists
Loren Medina, Digital Girl, Inc.
Anu Gunn, Actor/Musician, VH1, Proton Saints
Maya Anjelica Murillo, blogger and musician, MayaIntheMoment


Friday April 12, 2013 11:00am - 11:50am
Mona Lisa

11:00am

11:50am

Mini Break
Friday April 12, 2013 11:50am - 12:00am
Mini Break

12:00pm

1:00pm

Mini Break
Friday April 12, 2013 1:00pm - 1:05pm
Mini Break

1:05pm

Taking Your Blog Mobile
Friday April 12, 2013 1:05pm - 2:00pm
Ocean Tower 2 Ballroom C

1:05pm

Marketing Big Studio Films to Latinos

From casting and music licensing to advertising, creative, publicity and promotional strategies – how to leverage traditional and non traditional approaches to engage audiences in-language and in-culture often times in the absence of obvious Latino selling points and Spanish-speaking talent. An in-depth look into Hispanic box office winners the Fast & Furious franchise, Savages, Dr. Seuss' The Lorax, and Mama. 


MODERATOR:
Calixto Chinchilla, Executive Director, New York International Latino Film Festival


SPEAKERS:
Fabian Castro: Vice President, Multicultural Marketing, Universal Pictures
Etienne Hernandez-Medina: President/CEO, H+M Communications
Jaime Gamboa: Managing Director, US Hispanic and Latin America, Create Advertising


Friday April 12, 2013 1:05pm - 2:00pm
Mona Lisa

1:05pm

A Year of Quantum Changes at the Hispanic TV Networks

 

 

Moderator:

Jorge Ortega, Managing Partner & Co-Founder, Newlink America, Newlink Group

Speakers:

Monica Talan, Executive vice president of Corporate Communications and Public Relations, Univision Communications Inc 


Friday April 12, 2013 1:05pm - 2:00pm
Ocean Tower 2 Ballroom B

1:05pm

15 Minutes of Genius: Journalists Edition (1 hr. 30 min.)

This special session features 5 award-winning Hispanic journalists in back to back presentations of 15 minutes each that will feature profound – and sometimes irreverent - insights about the art, work and craft of journalism.  Think TED meets Latino!

 

Moderator:

Alberto Sardiñas, Syndicated Radio Host/Author, Univision Radio

 

Speakers:

Kathy Cano-Murillo, Entrepreneur/Editor in Chief, Crafty Chica

Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America

Chris Peña, Executive Editor, NBC Latino

Charles P. Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels

Michelle Herrera Mulligan, Editor-in-Chief of Cosmopolitan for Latinas 

 


Friday April 12, 2013 1:05pm - 2:35pm
Lapidus / Watson

2:00pm

Mini Break
Friday April 12, 2013 2:00pm - 2:10pm
Mini Break

2:10pm

Sponsor Treat Break at Exhibit Area
Friday April 12, 2013 2:10pm - 2:40pm
Exhibit Area

2:40pm

2:40pm

Facebook for Hispanic Journalists

Facebook and Google+ have many overlapping features but both platforms are very distinct and both are vying for your news organization’s time and focus.  In this ultimate primer to Facebook and Google+ you’ll learn how Hispanic journalists and news organizations are mastering both platforms to advance their journalistic objectives.

 

In this session you will learn:

• A comparison and contrast of the Facebook and Google+ platforms

• Why the rules of engagement for journalists for Facebook and Google+ are different than for Twitter

• Best practices on how Hispanic journalists are successfully leveraging Facebook and Google+ to build their following

• Social media management tools you can use to better manage Facebook and Google+ 

 


Friday April 12, 2013 2:40pm - 3:30pm
Lapidus / Watson

2:40pm

MASECA EVOLUTION Evolving to the taste of the new Latina

 

Maseca, considered a traditional and iconic brand, developed a comprehensive communication strategy that continues to fulfill the needs of the new consumer. This evolution successfully expanded the brands footprint, enhancing Maseca’s bond with the bicultural Latina.

An exciting and relevant part of the strategy is the Digital platform. By means of this strategy, Maseca continues to take important steps forward by creating connections with the New Latina. Maseca is considered an innovative brand with young families that have a strong sense of tradition.

 

- This panel will focus on how Maseca’s communication strategy has converted the brand into an ally of the bicultural Latina.

- How to build and manage a New Latina community online

- Proper use of online and offline strategies to achieve consistent connections with New Latinas

- How to attract and engage a more acculturated consumer with a traditional product using both emotional and practical touch points.

-  Using communications pillars that are focused on the New Latina as guiding principles in the commucations efforts

 

Presenters:

-ALVARO LUQUE, Vice President of Marketing, Gruma Corporation.

-OCTAVIO OROZCO VP, VRTC INC.


Friday April 12, 2013 2:40pm - 3:30pm
Ocean Tower 2 Ballroom C

2:40pm

Going Viral: How to Start and Build Your Music Career on YouTube

Hear directly from artists who launched their career online and are using YouTube to contiunally engage and monetize their fan base. In this live performance panel you'll listen to Jorge Narvaez, Michael Lynch, teen pop sensation Matt hunter, and Latin Grammy Nominated Reggaeton artist, J Alvarez. Moderated by Amanda Taylor from LasGringasBlog.

 

Matt Hunter: http://www.youtube.com/watch?v=WevfKZSXRfM

Jorge Narvaez: http://www.youtube.com/watch?v=JtawDJtcRg8

Michael Lynch: http://www.youtube.com/watch?v=iKnBCCsp9Vw

J Alvarez: http://www.youtube.com/watch?v=sz1x6ppl4pY

 


Friday April 12, 2013 2:40pm - 3:30pm
Mona Lisa

2:40pm

Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online


 In this session, you’ll learn the latest information about Latinas and the online habits and tendencies of how respected brands are marketing to Latinas through online advertising and social media.
Who are the digital Latinas
Do’s and Don’ts for reaching English-language and Spanish-language Latinas
Examples of things that have worked and things that didn’t work as expected
The digital cultural patterns and digital habits of older Latinas vs. older non Latinas
What’s next when reaching digital Latinas
How liberal feminism and conservatism are interacting online
A look at brands and organizations that are effectively targeting digital Latinas

 

MODERATOR:
Rocky Egusquiza, Vice President of Multicultural Markets
 
SPEAKERS:
- Rebecca Boston, PR and Digital Strategist, The Clorox Company
- Rene Alegria, CEO, Mamiverse
- Natalie Boden, President, Boden PR


Friday April 12, 2013 2:40pm - 3:30pm
Pompeii

3:30pm

Mini Break
Friday April 12, 2013 3:30pm - 3:40pm
Mini Break

3:40pm

3:40pm

Make Brands your Fans—How to land a sponsorship deal and keep it

It’s becoming increasingly popular as a musician to find endorsement and sponsorship partnerships with brands. But it can be challenging to navigate the world of sponsorships without losing your artistic integrity and simultaneously giving the brand what they want. In this session you will hear from the artist, the brand reps, lawyers and managers, about how to successfully navigate the world of brand sponsorships without being seeing as ‘selling out’ by your fans.

 

You will learn:

-As a musician, artist, blogger, how to work more closely with brands without compromising your integrity.

-How partnerships, if done right, can deliver outstanding value for the brand

-How to negotiate contracts

-How your fans/followers will still love you the same, if not more, now that you’re endorsed by a brand

-How to approach a gear company for endorsement deal as an independent artist.

-Hear the latest case studies on successful music-brand partnerships

Speakers
Diego Prusky, President, InPulse Digital
Javier Garcia, Yahoo En Espanol
Ivan Parron, Entertainment Attorney


Friday April 12, 2013 3:40pm - 4:30pm
Mona Lisa

3:40pm

4:30pm

Exhibitors Showcase
Friday April 12, 2013 4:30pm - 5:30pm
Exhibit Area

4:40pm

4:40pm

Almost White: Author / Producer Rick Najera Shares Excerpts From His New Book about Latinos in Hollywood

A
 candid
 conversation 
with 
Screenwriter/Producer/Author 
abou t
his 
new
book 
Almost
 White
 and 
the 
trappings 
of 
Hollywood
 with 
long
 time 
friend 
and 
colleague 
Bel
Hernandez

 ­

 

Moderator:

-
Bel
Hernandez,
 Latin 
Heat 
Media

Speakers:

-Rick
Najera, 
Writer/Producer/Director 
and
 Author
 of
“Almost
White”


Friday April 12, 2013 4:40pm - 5:30pm
Ocean Tower 2 Ballroom C

6:45pm

7:30pm

8:00pm

8:00pm

World Film Premiere at Regal Cinemas South Beach for Mission Park: Runtime 101 Minutes followed by Q&A

MISSION PARK (USA, 2013, 120 min)

Writer/Director: Bryan Ramirez

Cast:
Jeremy Ray Valdez, Walter Perez, Fenanda Romero, Joseph Julian Soria, William Rothaar, Jesse Borrego

Logline: Four friends from the rough side of town grow apart when two are consumed by a life of crime, and the other two become FBI agents sent deep undercover – to bring down those childhood friends.

 


Friday April 12, 2013 8:00pm - Saturday April 13, 2013 10:00pm
Regal South Beach

9:00pm

MAJOR EVENT: Make the Earth Tremble Party at Bongo's Cuban Café
Friday April 12, 2013 9:00pm - Saturday April 13, 2013 1:00am
Bongo's Cuban Cafe

10:00pm

Movie Premiere at Regal Cinemas South Beach for -DCP - Aftershock: Runtime 90 Minutes followed by Q&A

AFTERSHOCK (USA, 2012, 90 min)

Director: Nicolás López
Writers: Guillermo Amoedo, Nicolás López and Eli Roth

Cast:  Andrea Osvart, Ariel Levy, Eli Roth

Logline: In Chile, a group of travelers who are in an underground nightclub when a massive earthquake hits quickly learn that reaching the surface is just the beginning of their nightmare.

 


Friday April 12, 2013 10:00pm - Saturday April 13, 2013 12:00pm
Regal Cinema
 
Saturday, April 13
 

8:00am

9:30am

Blogs with a Cause: Meet the Bloggers Devoted to Social Good

Social media is naturally wired for doing good.  These leading bloggers are modeling how to do it and do it effectively.
 
In this session you will learn:
How digital media and philanthropy are colliding for social good
How to start your own grassroots activism group, using social media
How to formulate proposals to charity leaders and grant makers
How to measure your impact
How to engage stakeholders through social media

 

Moderator:

-Laura Tellado, Blogger, Lauratellado.com

 

Speakers:

-Teresa Correa, Blogger, La Femme Latina

-Denisse Montalván, Founder, The Orphaned Earing

-Debbie Bookstaber, President, Elements Associates

 


Saturday April 13, 2013 9:30am - 10:20am
Lapidus / Watson

9:30am

The Hispanic Journalists' Toolkit: A Look at the Latest Cultural Resources for Reporters

Thanks to the plenitude of studies and research being produced by, about and for Latinos, reporters have more sources for accurately and properly covering the U.S. Hispanic community than ever before.  In this session we’ll examine how several established and new resources for news and information can be properly found and leveraged by journalists.

 

In this session you will learn:

-       The latest and greatest online tools journalists covering Latinos can use to find news, connect with leaders and research stories.

-       Nielsen in-depth: How to tap into Nielsen research, including many tools about Hispanic research and insights you didn’t know existed?

-       Beyond the 50 million Latinos: How to navigate through the realms of free research and insights online produced by the U.S. Census Bureau?

 

Moderator:

Alejandro Alvarado, Professor, Florida International University

 

Panelists:

Andrew Quarrie, Founder, Jurnid

Russell Bennett, Vice President - Latino Health Solutions, UnitedHealthcare

Manny Ruiz, Founder, Hispanicize

 


Saturday April 13, 2013 9:30am - 10:20am
Mona Lisa

9:30am

9:30am

How to Create Branded Videos that Go Viral

Speakers:

  • Alejandro Gonzalez of Los Pichy Boys
  • Vladimir Santos of ImportedTV
  • Leo Bautista of ImportedTV
  • Lance Rios of DigiBunch

 


Saturday April 13, 2013 9:30am - 10:20am
Ocean Tower 2 Ballroom C

10:20am

Mini Break
Saturday April 13, 2013 10:20am - 10:30am
Mini Break

10:30am

Meet the Leading Conservative & Liberal Voices of Hispanic Journalism

In the wake of the 2012 Presidential election, the Hispanic voting bloc has become an increasingly important one with major ramifications on our nation.  Every day and on almost any network, one can witness an intelligent and prominent Latino voice offering perspective on the issues of the day.  Immigration reform is heating up, more Latinos are represented in Congress than ever before, Democrats are pushing legislation on various fronts dealing with Latino issues and the Republican National Committee recently announced outreach to Hispanics as their single biggest focal point in the years ahead. 
 
It takes a gifted political analyst and media personality to deconstruct these issues on national television.  Come meet some of the best during a panel discussion that is sure to spark a lively dialogue and scrutinize the most hotly-debated topics facing our nation. 

 
In this session you will learn:
·        What are the most relevant topics about our Latino electorate being covered in today’s media landscape?
·        FOX, NBC, CNN…have the traditional news outlets gotten it right in covering Hispanic issues?
·        Univision, Telemundo and MundoFox…how are the Spanish-language networks doing in their coverage about their own community?
·        How does one become a successful and ubiquitous pundit on national television?
·        Subjectivity vs. Objectivity…is it better to argue one’s opinion or merely present the facts?
 
MODERATOR:
Mike Valdes-Fauli, President, JeffreyGroup
 
SPEAKERS:
- Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America
- Rick Sanchez, MundoFox Television Personality and longtime network anchor
- Maria Cardona, Dewey Square Group
- Carlos Curbelo, Capitol Gains


Saturday April 13, 2013 10:30am - 11:20am
Lapidus / Watson

10:30am

10:30am

15 Minutes of Genius: Blogger Edition (1 hr., 30 minutes)

Speakers:

Gaby Natale, Host and co-executive producer of SuperLatina-Aganar Media

 


Saturday April 13, 2013 10:30am - 12:00pm
Ocean Tower 2 Ballroom C

10:30am

Master Class: Creating, Shooting and Distributing Award-winning Documentaries (1 hr., 30 min.)

director 
of
 the
 acclaimed
 doc
 "Celia 
the 
Queen" 
will
 do 
a 
two‐hour session
 on
 all
 things 
documentary
 filmmaking

Moderator:
 Calixto
 Chinchilla,
 Founder, 
New
York
 Int’l 
Film
 Festival


Saturday April 13, 2013 10:30am - 12:00pm
Mona Lisa

11:20am

Sponsor Treat Break at Exhibit Area
Saturday April 13, 2013 11:20am - 12:00pm
Exhibit Area

11:30am

Latinovator Lunch with Soledad O'Brien (sponsored by P&G)

Interviewer:

Jorge A. Plasencia, Chairman of the Board, National Council of La Raza

 


Saturday April 13, 2013 11:30am - 12:30am
Pompeii

12:50pm

Mini Break
Saturday April 13, 2013 12:50pm - 1:00pm
Mini Break

1:15pm

From Novelas to Hollywood: Making the Acting Switch

Every Telenovela actor is seeking to follow in Salma Hayek and Sofia Vergara’s footsteps – to make the jump from Spanish Language television to mainstream Hollywood programming. Could that be you?

 

Moderator:

-Piedad Palacios

Speakers:

-Solange Rivero, Aisha Enterprises Inc.

-Ellen Jacoby

-Sandra Smester, Univision, VP Programming & Programming Operations

-


Saturday April 13, 2013 1:15pm - 2:05pm
Mona Lisa

1:15pm

1:15pm

Searching for Cesar Chavez National Town Hall (Special 3 hr. Livestreamed Program) sponsored by the Friends of the American Latino Museum

On the 20th anniversary of Cesar Chavez’s passing and just months after the presidential election in which U.S. Hispanics cast the decisive votes, Hispanicize (@Hispanicize) and Friends of the American Latino Museum (@LatinoMuseum) gather a who’s who of Hispanic cultural, media, entertainment and political thought leaders to tackle one of the most vexing questions Latinos often ask themselves: Who is our modern day Cesar Chavez?


A recent Pew Hispanic Center survey suggests Latinos do not have a national leader.  What opportunities are we losing if we fail to have a strong, dynamic national spokesperson, such as Gloria Steinem for the women’s movement or Jesse Jackson for the Black community? Or are we doing just fine without one?


In partnership with the Friends of the American Latino Museum – who will live stream this cultural summit to its 325,000 subscribers (including over 250,000 Facebook and Twitter followers) – Hispanicize 2013 (#HISPZ13) will present one of the most culturally stimulating discussions ever witnessed about where Latinos truly stand in America today.

 

Join us for an interactive ‘town hall’ stylized meeting that will conclude with actionable next steps that may well help change history.

 

This special, interactive session will discuss:

  • A historic overview of Latino leadership from the Chicano and civil righmovement era to present day
  • Industry snapshots of where Latinos stand in the cultural and political map of modern day America
  • The complex cultural and political divisions that challenge the Latino community’s ability to unite behind just one leader
  • A look at what has changed – or not – since the largest Latino voter turnout in U.S. election history and the re-election of President Barack Obama

 

The mistress of ceremonies for the session will be Viviana Hurtado, Ph.D., Founding Editor, The Wise Latina Club and Host, Hispanic Business Today on NBC.  

 

MODERATORS:

Helen Aguirre Ferré, Award winning journalist and Host of “Zona Politica con Helen Aguirre”

Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America

SPEAKERS:

Maria Cardona, Democratic strategist, CNN Contributor and Principal at Dewey Square Group

Jim Estrada, Founder of Estrada Communications Group, Inc. and Author, “The ABCs and Ñ of America’s Cultural Evolution”

Charles P. Garcia, Partner, Garcia Trujillo, LLC and Latino Rebels and Author of “A Message from Garcia”

Rick Najera, Writer/Director and Author of “Almost White”

Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”

Carlos Curbelo, Publc Relations Communications, Capital Gains

Joe Garcia,

This event has been made possible with the support of AARP.


Saturday April 13, 2013 1:15pm - 4:15pm
Pompeii

2:00pm

2:05pm

Mini Break
Saturday April 13, 2013 2:05pm - 2:15pm
Mini Break

2:15pm

Meet the Latino Content Kings of Online Video Distribution

With
 the
 new
 on slaught 
of 
online 
distribution
 channels 
geared 
towards 
Latinos, 
the 
phrase
 "Content
 is 
King"
 could
 not 
be 
more
 apropo.
Whether 
it’s 
a 
short, 
a 
web series, 
a documentary
 and 
even 
feature 
films, 
online 
distribution 
channels 
are
 looking 
for
content...Your
 content.

Moderator:

-Piedad 
Palacios

Speakers:

-Lance Rios,
Digibunch

-Beatriz
 Acevedo,
 President/Founder,
 Mitu
Network

-Jessie
 Aguirre,
 Rocket Mass


Saturday April 13, 2013 2:15pm - 3:05pm
Lapidus / Watson

2:15pm

Has Internet killed the Radio Star?

 

Internet killed the Radio Star

In a digital world of instant access, self-curated content and customizable everything, how can radio survive? This session will discuss the social relevance of Radio, its importance to music discovery and how this original social media platform is far from becoming extinct. Is radio still the main source of music for the Hispanic consumer? Or is this also affecting the Hispanic market as much as it has affected mainstream? What is radio doing to stay relevant?

Victor Mendez, SBS
DJ Africa
EL Gato, Mega 94.9
Chanel Gonzalez, La Mega

Moderator: Vanessa James

 


Saturday April 13, 2013 2:15pm - 3:05pm
Mona Lisa

3:05pm

Mini Break
Saturday April 13, 2013 3:05pm - 3:15pm
Mini Break

3:15pm

3:15pm

El Buen Pitch
Saturday April 13, 2013 3:15pm - 4:05pm
Mona Lisa

4:05pm

Mini Break
Saturday April 13, 2013 4:05pm - 4:15pm
Mini Break

4:15pm

4:15pm

Twitter for Journalists (en español)

Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources.  If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform.  In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…

 

In this session you will learn:

·      How topHispanic journalists are leveraging Twitter to build a following

·      Why journalists must think of Twitter as being more than a broadcast platform

·      5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes

·      The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish

·      How to cover live events with Twitter

 

Speakers:

Laura Termini, Journalist/Founder

Lynn Ponder, Founder, Web City Girls

 

 


Saturday April 13, 2013 4:15pm - 5:15pm
Ocean Tower 2 Ballroom B

4:15pm

Innovative Collaborations: How my dad and I teamed up to write a book about a Brazilian women's movement and found a new way of teaching about Latin America in US public schools

Beginning when I was 15, my Dad and I teamed up to write a book about a group of extraordinary Brazilian women who started a women's movement during their teens and twenties, then went on to work as government officials, university professions, union presidents, movement leaders, and entrepreneurs. That's not the vision most students in the US have of Brazil. I'll talk about how our collaboration gave us a unique window into this fiery struggle for equality and helped us find new ways to get students here fired up about Latin America--and how collaboration can transform any project in exciting and unexpected ways.

KEY INSIGHTS:

1) How a father and daughter developed a professional collaboration that lasted more than ten years, and how their relationship changed as a result.

2) Tips for making innovative collaborations work (particularly within families!)

3) How young women in southern Brazil started a movement that transformed their communities, and how these women’s battles for equal rights helped Latin America’s largest country move from dictatorship to a democracy – with the world’s sixth largest economy! 

4) Concrete ways to bring dynamic, up-close examples of people transforming their communities in Latin America into US classrooms and conversations. 

5) How producing multiple and multi-media representations of your work (in the case of this father-daughter team, a high school curriculum, lectures, articles, and a book) puts you in conversation with a wide range of audiences, and gets those audiences talking to each other.

 


Saturday April 13, 2013 4:15pm - 5:15pm
Ocean Tower 2 Ballroom C

4:15pm

The Book Within: Insights and Tips for Journalists and Bloggers on How to Hone Your Work into a Book (1 hr., 30 min)

Ever think of writing the book you know is in you? Intimidated and daunted at the prospect of the longer writing form, and themechanics it takes to go from writing one 500-word story to writing a 300-page manuscript? And if you’ve already completed that manuscript, what do you do with it now? How do you get it published? Do not fear. The process intimidates every author; even those that have already written and published several books need to find ways to stay positive and motivated. Writing daily takes dedication and perseverance. For bloggers and journalists, communicating your story may offer a steady paycheck or an expressive outlet for your most personal thoughts, but taking the leap into the longer book form, takes a different mindset entirely.

In this session, three publishing veterans offer tips and insights about the process:

·      What it takes to hone in on the book idea you feel most passionate about.

·      How to create and maintain your platform to acquire a loyal following that will read and share your work.

·      How to be both realistic and savvy about the publishing journey ahead of you.

MODERATOR:
Rene Alegria, CEO, Mamiverse.com founding CEO; former founding publisher of Rayo/HarperCollins

SPEAKERS:
Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”
Kathy Cano-Murillo, Entrepreneur/Editor in Chief/Author, Crafty Chica
Alberto Sardiñas, Syndicated Radio Host/Author, Univision Radio and "El Poder de tu Historia"
Lorraine Ladish, Editor in Chief/Author, Mamiverse


Saturday April 13, 2013 4:15pm - 5:45pm
Lapidus / Watson