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Wednesday, April 10 • 2:30pm - 3:20pm
The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers

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Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.

Hear our 2013 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for.  Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.

In this session you will learn:
The Top Spoken and Unspoken Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
Which types of brands are investing in Latino and multicultural blogger programs
Brand Expectations and Metrics in Latino blogger Sponsorships
The most common partnership challenges and how to overcome them
How to identify branding opportunities
Navigating through the FTC’s latest Full Disclosure guidelines
Comparisons and contrasts between reaching out to Latino bloggers and other multicultural community bloggers


Wally Sabria, The Axis Agency

- Stephen Chavez, HPRA Executive Board Member and Latino Foodie
- Angela Sustaita-Ruiz, Latina Mom Bloggers
- Yoly Mason, Las Blogueras

Wednesday April 10, 2013 2:30pm - 3:20pm PDT
Mona Lisa

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