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Friday, April 12 • 2:40pm - 3:30pm
Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online

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 In this session, you’ll learn the latest information about Latinas and the online habits and tendencies of how respected brands are marketing to Latinas through online advertising and social media.
Who are the digital Latinas
Do’s and Don’ts for reaching English-language and Spanish-language Latinas
Examples of things that have worked and things that didn’t work as expected
The digital cultural patterns and digital habits of older Latinas vs. older non Latinas
What’s next when reaching digital Latinas
How liberal feminism and conservatism are interacting online
A look at brands and organizations that are effectively targeting digital Latinas


Rocky Egusquiza, Vice President of Multicultural Markets
- Rebecca Boston, PR and Digital Strategist, The Clorox Company
- Rene Alegria, CEO, Mamiverse
- Natalie Boden, President, Boden PR

Friday April 12, 2013 2:40pm - 3:30pm PDT

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