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Wednesday, April 10 • 10:00am - 10:50am
You're the Controller: Latino Insights into the World of Gaming Entertainment

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Hispanics today are 32% more likely than non-Hispanics to consider video games as their main source of entertainment, and according to Scarborough research, 1.6 million Hispanics plan to buy a gaming console in the next year.


Attend this panel session to learn best practices from today’s leading voices in gaming entertainment, technology and media.  Panel topics include: Hispanics and gaming, the convergence of technology and entertainment in Hispanic households and tips for working with media to build successful stories for your brand.  The panel will be moderated by Edelman Public Relations who has been leading the charge for award-winning technology Hispanic campaigns for the launch of Microsoft Windows 7 and Kinect for Xbox 360 to name a few.  



Wednesday April 10, 2013 10:00am - 10:50am PDT
Ocean Tower 2 Ballroom B

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