You don’t have to be an automotive expert to produce editorial content about and review automobiles. In this session, automotive beat reporters and a marketing executive from General Motors will guide you through the ABCs and 123s of covering the fast changing automotive industry.
In this session you will learn:
- How to develop your car knowledge
- How to become part of the automotive trade press circles
- A guide to the online automotive resources every automotive content creators uses
- The do’s and don’ts of good car reviews
MODERATOR:
connie Burke, Communications Manager, Social Media at General Motors
SPEAKERS:
Eric Paz, Automotive Journalist and TV Producer
Jaime Gabaldoni, Autos Editor, Terra.com