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Wednesday, April 10 • 10:00am - 10:50am
Vroom, Vroom: Getting Plugged into Writing About and Reviewing Automobiles

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You don’t have to be an automotive expert to produce editorial content about and review automobiles.  In this session, automotive beat reporters and a marketing executive from General Motors will guide you through the ABCs and 123s of covering the fast changing automotive industry.


In this session you will learn:

-       How to develop your car knowledge

-       How to become part of the automotive trade press circles

-       A guide to the online automotive resources every automotive content creators uses 

-       The do’s and don’ts of good car reviews



connie Burke, Communications Manager, Social Media at General Motors



Eric Paz, Automotive Journalist and TV Producer

Jaime Gabaldoni, Autos Editor, Terra.com

Wednesday April 10, 2013 10:00am - 10:50am PDT
Lapidus / Watson

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