Facebook and Google+ have many overlapping features but both platforms are very distinct and both are vying for your news organization’s time and focus. In this ultimate primer to Facebook and Google+ you’ll learn how Hispanic journalists and news organizations are mastering both platforms to advance their journalistic objectives.
In this session you will learn:
• A comparison and contrast of the Facebook and Google+ platforms
• Why the rules of engagement for journalists for Facebook and Google+ are different than for Twitter
• Best practices on how Hispanic journalists are successfully leveraging Facebook and Google+ to build their following
• Social media management tools you can use to better manage Facebook and Google+