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Friday, April 12 • 2:40pm - 3:30pm
Facebook for Hispanic Journalists

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Facebook and Google+ have many overlapping features but both platforms are very distinct and both are vying for your news organization’s time and focus.  In this ultimate primer to Facebook and Google+ you’ll learn how Hispanic journalists and news organizations are mastering both platforms to advance their journalistic objectives.


In this session you will learn:

• A comparison and contrast of the Facebook and Google+ platforms

• Why the rules of engagement for journalists for Facebook and Google+ are different than for Twitter

• Best practices on how Hispanic journalists are successfully leveraging Facebook and Google+ to build their following

• Social media management tools you can use to better manage Facebook and Google+ 


Friday April 12, 2013 2:40pm - 3:30pm PDT
Lapidus / Watson

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