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Friday, April 12 • 10:00am - 10:50am
got IMC? The Evolving Role of Integrated Marketing Communications

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Understanding how to develop and implement effective integrated marketing communications (IMC) programs in a changing environment, particularly with the emergence of new technologies, is an important challenge faced by companies in all industries.


While you may be familiar with Salma Hayek donning the milk mustache for the Hispanic “got milk?” campaign presented by Proyecto Desayuno 2012 to remind U.S. Hispanics of the importance of starting their day with a nutritious breakfast that includes milk, you may not know the extent of the integratedmarketing support behind the award-winning campaign.


Learn how to make your own integrated marketing program more effective. Don’t miss this opportunity to hear from the Milk Processor Education Program (MilkPEP) and MGSCOMM, a full-service communications company, about how the role of IMC is evolving, particularly with the growth of online and social media. Learn IMC best practices and how the Proyecto Desayuno campaign was kept top of mind. Learn how to measure the effectiveness of an IMC program and if it’s working.


Friday April 12, 2013 10:00am - 10:50am PDT
Ocean Tower 2 Ballroom B

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