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Friday, April 12 • 9:00am - 9:50am
Mama Power: Best Practices & Insights from the Communities of Latina Mom Bloggers

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The sphere of Latina mom bloggers continues to boom and evolve as marketers work in overdrive to reach this highly coveted, fast growing blogging community that can be very useful in targeting the $1.4 trillion dollar Hispanic market.

So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers?  That and much more will be the subject of this top notch Latina blogger panel.

In this session you will learn:

Why Latina moms are a critical component of any Latino social media outreach
How to identify and measure the most influential Latina mom bloggers
The nuances of working with Latina mom bloggers vs non-Latina bloggers
The similarities and differences between English-language and Spanish-dominant mom bloggers.
Recent examples of successful Latina mom blogger-brand programs
 The Dos and Don’ts of Working with Latina mom blogueras
What resonates when reaching out to them and what really turns them off


MODERATOR:  Jenina Nuñez, Manager of External Communications,McDonald's USA


Monica J. Vila, The Online Mom 
Eileen Campos, Mommy Teaches
Laura Fuentes, Super Glue Mom
Angela Sustaita-Ruiz, Latina Mom Bloggers

Friday April 12, 2013 9:00am - 9:50am PDT
Ocean Tower 2 Ballroom C

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