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Friday, April 12 • 9:00am - 10:50am
Google and YouTube Latino: A 2013 U.S. Hispanic Update

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This panel will present an overview of what Google is doing specifically for the US Hispanic market. It will have a focus on online video with YouTube as their distribution platform and Google+ as their social media outlet. The session will include some helpful information on how YouTube is driving online content, with a practical case study from guest Telemundo as one of Google's Premium Partners to see how all this concepts work in reality.

Part two of this comprehensive session is titled: Google in Action: Tools to Maximize Your Online Presence

Learn about the best Google tools to leverage the web with actionable, capacity-building content. This session will cover everything from Google Keyword Tools to Google Apps, from Google+ for brands and bloggers to platforms to build free mobile sites. This one hour session with Google will be jam packed with everything you need to know to maximize your online presence.


Will Freyre, Sr. Director, Digital Innovation, Republica


-Eliana Murillo, Head of Multicultural Marketing, Google
-Juanjo Duran, YouTube’s Hispanic Business Development & Strategic Partnership Manager
-Borja Perez, Senior Vice President, Digital and Social Media

Friday April 12, 2013 9:00am - 10:50am PDT

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