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Thursday, April 11 • 3:00pm - 3:50pm
Micro-Segmentation: How a 90-year-old beer brand from Cuba positions itself in a niche market thirsty for a craft ale

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Join Bacardi USA's HATUEY brand manager Anler Morejon as he shares the case study showcasing how Cuba's legendary beer captured the hearts and quenched the thirst Cuban-Americans, other Hispanics and craft beer lovers have for this US-brewed Cuban style ale. In addition to his innovative marketing strategy presentation, Anler will have surprises during his pre-happy hour presentation. Hint:  Must be 21 or older to attend.



Anler Morejon, Business Development Manager, Bacardi USA

Thursday April 11, 2013 3:00pm - 3:50pm PDT
Ocean Tower 2 Ballroom B

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