Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
View analytic
Thursday, April 11 • 3:00pm - 3:50pm
Micro-Segmentation: How a 90-year-old beer brand from Cuba positions itself in a niche market thirsty for a craft ale

Sign up or log in to save this to your schedule and see who's attending!

Join Bacardi USA's HATUEY brand manager Anler Morejon as he shares the case study showcasing how Cuba's legendary beer captured the hearts and quenched the thirst Cuban-Americans, other Hispanics and craft beer lovers have for this US-brewed Cuban style ale. In addition to his innovative marketing strategy presentation, Anler will have surprises during his pre-happy hour presentation. Hint:  Must be 21 or older to attend.

 

Speaker:

Anler Morejon, Business Development Manager, Bacardi USA


Thursday April 11, 2013 3:00pm - 3:50pm
Ocean Tower 2 Ballroom B

Attendees (31)