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Thursday, April 11 • 12:30pm - 1:50pm
SEO Strategies and Tactics for the Latino Market (1 hr., 20 min.)

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With YouTube’s rise as the second most popular search engine and with SEO continuing to integrate with social media and content marketing, what are the top SEO strategies and tactics that brands and bloggers should be using today to reach Latino audiences?  How are Latino SEO firms adapting their services in this new era of accountability and integration between marketing teams that previously worked independently? And how are search engines improving their ability to organize a multicultural world’s growing content? In this first-ever Hispanicize SEO Roundtable, hear from a diverse panel of experts who can help you understand the opportunities and the challenges of Latino SEO in a post-Panda, post-Penguin world. From optimizing your online videos, blogs and press releases in multiple languages to working with cross-functional digital marketing teams; from getting started with SEO to hiring a Latino SEO firm, get up to speed with the latest trends and best-practices that could have a powerful impact on your brand, business or blog.

In this session you will learn:

  • The top strategies and tactics for optimizing a website, blog, press release or online video
  • The importance of developing an online video library for SEO purposes
  • How social activity influences search engine rankings
  • The Nexus between SEO, Social Media and Public Relations and how an Integrated Latino Search Campaign Can Positively Impact Your Organization
  • The future of Latino SEO and how to work with cross-functional teams



Bill Gato, President, Gato Advertising


  • Matt Wallaert, Behavioral Scientist, Bing - Microsoft
  • Sebastian Aroca, Managing Partner, Hispanic Market Advisors
  • Manny Santos, Director, Multicultural Sales, PR Newswire/MultiVu
  • Denisse Icaza, Founder/Editor of AhorrosparaMama.com, LatinaMomBlogger.com member



Thursday April 11, 2013 12:30pm - 1:50pm PDT
Ocean Tower 2 Ballroom C

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