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Tuesday, April 9 • 1:00pm - 1:50pm
Managing Your Social Personas

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Social media has created some awkward situations for newsrooms and journalists.  On the one hand, news organizations want their top journalists to be rock stars.  On the other, many journalists are increasingly spending untold professional and personal time developing social media followings that truly represent power.  The lines between professional and social personas are so mixed that they are ripe for controversy and even potential lawsuits.


In this session you will learn:

  • How personal and professional social media personas are blurring the lines for news organizations in strange and dangerous ways
  • Best practices policies some news organizations are developing to better manage their social media profiles and ownership of those profiles
  • Why what journalists post on their “personal” social media accounts may or may not be relevant to their professional jobs
  • What happens to valuable social media profiles when reporters are laid off or fired.
  • What are the prevailing guidelines newsrooms are offering nowadays
  • the fact that Twitter makes it possible for the general public to interact with journalists, a twist that probably makes journalists nervous about using this beyond PUSHING news out. 



Pilar Portela, Business Wire 



Adrian Carrasquillo, Reporter, NBC Latino

Daniel Rivero, Social Media Editor, WLRN/Miami Herald News



Tuesday April 9, 2013 1:00pm - 1:50pm PDT
Ocean Tower 2 Ballroom B

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