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Friday, April 12 • 10:00am - 10:50am
From Journalist to Media Entrepreneur: Case Studies from Hispanic journalists who have made the leap and are succeeding

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Journalists are naturally wired to be among the most successful potential bloggers and media entrepreneurs in the business but the jump from working for a steady paycheck with a respected media outlet to flying solo as a media entrepreneur often appears daunting.  At a time when Hispanic journalists are struggling to keep their jobs or are saddled with twice the work for less pay, Latino journalists are asking themselves “What does the other side of blogging and media entrepreneurship look like?” 


In this session, three former journalists who made the reporting leap - including a past president of the National Association of Hispanic Journalists (NAHJ) - will give you the ultimate primer on how to reconfigure your career for media entrepreneurship.  You’ll be inspired to know that with the right focus, talent and discipline there is a great future ahead for you!


In this session you will learn:

-       Case studies from three respected former journalists who changed traditional media careers to become their own boss as bloggers and/or media entrepreneurs

-       The most common mistakes you can avoid when switching to a small media business career

-       The key skillsets you will need to make the proper jump to being a media entrepreneurship

-       How to build relationships with brands and marketing agencies ethically and meaningfully

-       The Three Most Valuable Skills you need to focus on when being a media entrepreneur



Manny Ruiz, Founder, Hispanicize 2013



Veronica Villafañe
, Founder/Editor and Publisher, Media Moves

Kathy Cano-Murillo, Entrepreneur/Editor in Chief, Crafty Chica

Laura Termini, LauraTermini.com




Friday April 12, 2013 10:00am - 10:50am PDT
Lapidus / Watson

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