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Thursday, April 11 • 3:00pm - 3:50pm
From Journalist to Marketer: Your Complete Guide to Making the Change

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If you’re like most reporters, you chose your career because you believe your profession gives you an opportunity to do good, you enjoy meeting interesting people and you love variety.  What’s true of reporting can also apply to the field of marketing as many former journalists who’ve made the change will attest.  In fact, former Hispanic journalists often thrive in the Latino marketing world because like journalism, marketing require strong abilities to communicate effectively, adapt, learn quickly and engage people.   A career in marketing also has two perks many former journalists prize: more personal time and better pay.


In this session you will learn:

-       Real life stories and insights from the journeys of three respected former journalists who changed careers to become marketing executives

-       The most common mistakes you can avoid when switching to marketing

-       How to evaluate a marketing career without taking the drastic decision to leave your employment as a journalist

-       The key skillsets you need to develop to make the jump

-       Common myths and truths about making the leap to marketing

-       The areas of the most opportunities in Hispanic marketing and communications



Bill Gato, President, Gato Advertising



Jim Estrada, Principal, Estrada Communications

Alejandro Alvarado, Professor and Director of the School of Journalism and Mass Communication at Florida International University

Mari Santana, Public Relations Manager, Disney Destinations

Thursday April 11, 2013 3:00pm - 3:50pm PDT
Lapidus / Watson

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