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Friday, April 12 • 1:05pm - 2:00pm
Marketing Big Studio Films to Latinos

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From casting and music licensing to advertising, creative, publicity and promotional strategies – how to leverage traditional and non traditional approaches to engage audiences in-language and in-culture often times in the absence of obvious Latino selling points and Spanish-speaking talent. An in-depth look into Hispanic box office winners the Fast & Furious franchise, Savages, Dr. Seuss' The Lorax, and Mama. 

Calixto Chinchilla, Executive Director, New York International Latino Film Festival

Fabian Castro: Vice President, Multicultural Marketing, Universal Pictures
Etienne Hernandez-Medina: President/CEO, H+M Communications
Jaime Gamboa: Managing Director, US Hispanic and Latin America, Create Advertising

Friday April 12, 2013 1:05pm - 2:00pm PDT
Mona Lisa

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