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Hispanicize 2013

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Ximena

Yesimo
Senior Customer Experience Manager
Austin, Texas

My Friends

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RA

9:00am

State of Hispanic Social Media Roundtable Mona Lisa

2:00pm

Gringo Latinos: How Hispanic Culture & Flavors are Steadily Transforming 'American' Lifestyles & Tastes Promenade

3:00pm

Follow Your Nose to Profits: Using Scent Marketing in the Hispanic Market Promenade

4:00pm

Online Activism: Best Practices for Social Cause Engagement to Create Change Online Ocean Tower 2 Ballroom C

11:00am

LatinoShop Study - A Deep Drive at Latino Shopping Behavior Ocean Tower 2 Ballroom B

1:05pm

Hispanic Market Trends 2013: Top Marketers Take an In-Depth Look at the Cultural and Marketing Shifts (1 hr., 20 min.) Ocean Tower 2 Ballroom B

2:30pm

The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers Mona Lisa

4:20pm

Exhibitors Showcase Exhibit Area

5:30pm

Target presents Hispanicize Opening Reception Ocean Garden Pool

9:00am

Hispanic Population Trends: A 2013 Snapshot Ocean Tower 2 Ballroom C

10:00am

Return on Relationship: Relationships ARE the New Currency Ocean Tower 2 Ballroom B

12:30pm

15 Minutes of Genius: Marketers' Edition (1 hr., 20 min.) Ocean Tower 2 Ballroom B SEO Strategies and Tactics for the Latino Market (1 hr., 20 min.) Ocean Tower 2 Ballroom C

2:00pm

Hispanic Mobile Marketing: The Third Screen is Here! Ocean Tower 2 Ballroom C

3:00pm

Micro-Segmentation: How a 90-year-old beer brand from Cuba positions itself in a niche market thirsty for a craft ale Ocean Tower 2 Ballroom B

9:00am

Google and YouTube Latino: A 2013 U.S. Hispanic Update Pompeii

10:00am

got IMC? The Evolving Role of Integrated Marketing Communications Ocean Tower 2 Ballroom B

11:00am

Highly Recommended: Harnessing WOM & Social Media to Build Your Brand and Drive Business Ocean Tower 2 Ballroom B

2:40pm

MASECA EVOLUTION Evolving to the taste of the new Latina Ocean Tower 2 Ballroom C

3:40pm

Digital Case Studies: A Look at the Hispanic Brands Who Hit It Out of the Park in 2012 Pompeii

9:30am

How to Create Branded Videos that Go Viral Ocean Tower 2 Ballroom C

10:30am

Social Media Community Managers: The Do's and Don'ts of Managing Your Brand's Social Media Presence Ocean Tower 2 Ballroom B