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Hispanicize 2013
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Ximena
Yesimo
Senior Customer Experience Manager
Austin, Texas
Message
My Friends
AA
RA
Tuesday
, April 9
9:00am
State of Hispanic Social Media Roundtable
Mona Lisa
2:00pm
Gringo Latinos: How Hispanic Culture & Flavors are Steadily Transforming 'American' Lifestyles & Tastes
Promenade
3:00pm
Follow Your Nose to Profits: Using Scent Marketing in the Hispanic Market
Promenade
4:00pm
Online Activism: Best Practices for Social Cause Engagement to Create Change Online
Ocean Tower 2 Ballroom C
Wednesday
, April 10
11:00am
LatinoShop Study - A Deep Drive at Latino Shopping Behavior
Ocean Tower 2 Ballroom B
1:05pm
Hispanic Market Trends 2013: Top Marketers Take an In-Depth Look at the Cultural and Marketing Shifts (1 hr., 20 min.)
Ocean Tower 2 Ballroom B
2:30pm
The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers
Mona Lisa
4:20pm
Exhibitors Showcase
Exhibit Area
5:30pm
Target presents Hispanicize Opening Reception
Ocean Garden Pool
Thursday
, April 11
9:00am
Hispanic Population Trends: A 2013 Snapshot
Ocean Tower 2 Ballroom C
10:00am
Return on Relationship: Relationships ARE the New Currency
Ocean Tower 2 Ballroom B
12:30pm
15 Minutes of Genius: Marketers' Edition (1 hr., 20 min.)
Ocean Tower 2 Ballroom B
SEO Strategies and Tactics for the Latino Market (1 hr., 20 min.)
Ocean Tower 2 Ballroom C
2:00pm
Hispanic Mobile Marketing: The Third Screen is Here!
Ocean Tower 2 Ballroom C
3:00pm
Micro-Segmentation: How a 90-year-old beer brand from Cuba positions itself in a niche market thirsty for a craft ale
Ocean Tower 2 Ballroom B
Friday
, April 12
9:00am
Google and YouTube Latino: A 2013 U.S. Hispanic Update
Pompeii
10:00am
got IMC? The Evolving Role of Integrated Marketing Communications
Ocean Tower 2 Ballroom B
11:00am
Highly Recommended: Harnessing WOM & Social Media to Build Your Brand and Drive Business
Ocean Tower 2 Ballroom B
2:40pm
MASECA EVOLUTIONÂ Evolving to the taste of the new Latina
Ocean Tower 2 Ballroom C
3:40pm
Digital Case Studies: A Look at the Hispanic Brands Who Hit It Out of the Park in 2012
Pompeii
Saturday
, April 13
9:30am
How to Create Branded Videos that Go Viral
Ocean Tower 2 Ballroom C
10:30am
Social Media Community Managers: The Do's and Don'ts of Managing Your Brand's Social Media Presence
Ocean Tower 2 Ballroom B
Hispanicize 2013
Apr 9
-
13, 2013
Tuesday
, April 9
Wednesday
, April 10
Thursday
, April 11
Friday
, April 12
Saturday
, April 13
Venues
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Bongo's Cuban Cafe
Exhibit Area
Lapidus / Watson
Lobby
Mini Break
Mona Lisa
New World Center
Ocean Garden
Ocean Garden Pool
Ocean Tower 2 Ballroom B
Ocean Tower 2 Ballroom C
Palm Terrace
Pompeii
Promenade
Regal Cinema
Regal South Beach
TBD
Yacht
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Bloggers/Social Media
Film
General
Journalists
Marketing/PR
Mini Break
Music
Social Media
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