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Hispanicize 2013

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Diane Salcido Raulston

Sensis - Southeast
Manager, Business Development
Chattanooga, Tennessee Area

My Friends

1:00pm

Diversity Tech Leaders & Social Media Entrepreneurs Summit (4 hr program) Mona Lisa

5:30pm

Blogger/Journalist Cocktails (Sponsored by Bumble Bee Foods and co-hosted by Latina Mom Bloggers) Lobby

7:30am

Breakfast Lounge Mona Lisa

10:00am

You're the Controller: Latino Insights into the World of Gaming Entertainment Ocean Tower 2 Ballroom B

11:00am

Upwardly Mobile and On the Go: The Latino Lifestyle Bloggers Ocean Tower 2 Ballroom C LatinoShop Study - A Deep Drive at Latino Shopping Behavior Ocean Tower 2 Ballroom B

12:00pm

Latinovator Lunch with Carlos Ponce Sponsored by Pandora Pompeii

1:05pm

Hispanic Market Trends 2013: Top Marketers Take an In-Depth Look at the Cultural and Marketing Shifts (1 hr., 20 min.) Ocean Tower 2 Ballroom B

2:00pm

Sponsor Treat Break at Exhibit Area Exhibit Area

2:30pm

The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers Mona Lisa

4:20pm

Exhibitors Showcase Exhibit Area

5:30pm

Target presents Hispanicize Opening Reception Ocean Garden Pool

7:30am

Breakfast Lounge (Open to everyone) Mona Lisa

9:00am

Hispanic Population Trends: A 2013 Snapshot Ocean Tower 2 Ballroom C Twitter for Hispanic Journalists Lapidus / Watson

10:00am

Papa Knows Best: The Proud and Often Misunderstood Multicultural Dad Bloggers Lapidus / Watson Return on Relationship: Relationships ARE the New Currency Ocean Tower 2 Ballroom B

11:20am

Latinovator Lunch with Zumba's Beto Perez Pompeii

12:30pm

15 Minutes of Genius: Marketers' Edition (1 hr., 20 min.) Ocean Tower 2 Ballroom B SEO Strategies and Tactics for the Latino Market (1 hr., 20 min.) Ocean Tower 2 Ballroom C

2:00pm

SPECIAL EDITION: Hollywood Icons Rita Moreno and Charo in Conversation with Nely Galan at Adelante: Wisdom of Latina Legends at Hispanicize 2013 (3hr. Program) Pompeii Hispanic Mobile Marketing: The Third Screen is Here! Ocean Tower 2 Ballroom C Cooking Good! Latino Food Bloggers Share Their Recipes for Great Social Media Content Marketing Lapidus / Watson

3:00pm

Micro-Segmentation: How a 90-year-old beer brand from Cuba positions itself in a niche market thirsty for a craft ale Ocean Tower 2 Ballroom B

4:00pm

How to Plan and Execute a Great Latino Blogger Event Ocean Tower 2 Ballroom B

5:30pm

Tide Fabulous White Event Ocean Garden

7:30am

Breakfast Lounge (Open to everyone) Mona Lisa

9:00am

Google and YouTube Latino: A 2013 U.S. Hispanic Update Pompeii

11:00am

Highly Recommended: Harnessing WOM & Social Media to Build Your Brand and Drive Business Ocean Tower 2 Ballroom B

12:00pm

Latinovator Lunch with Director Nicolás López Pompeii

2:40pm

Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online Pompeii

3:40pm

The Next Generation: How to Reach the Latino Youth Between 7 and 15 Lapidus / Watson

10:30am

Social Media Community Managers: The Do's and Don'ts of Managing Your Brand's Social Media Presence Ocean Tower 2 Ballroom B

11:20am

Sponsor Treat Break at Exhibit Area Exhibit Area

11:30am

Latinovator Lunch with Soledad O'Brien (sponsored by P&G) Pompeii