Hispanicize 2013 has ended

Create Your Own Event

Hispanicize 2013

9:00am PDT

State of Hispanic Social Media Roundtable Mona Lisa

10:00am PDT

Registration Lobby

11:00am PDT

Blogging 101: A Roadmap to Blogging Success Promenade Twitter for Journalists (en español) Ocean Tower 2 Ballroom C Hispanic Media Relations Evolves: Best Practices on What Remains the Same and What's Changed in 2013 (sponsored by Getty Images) Mona Lisa

12:00pm PDT

Break the Ice! Networking Lunch Palm Terrace

1:00pm PDT

Picture Your Production Under a Low Budget Contract (sponsored by SAG-AFTRA) Ocean Tower 2 Ballroom C Managing Your Social Personas Ocean Tower 2 Ballroom B Diversity Tech Leaders & Social Media Entrepreneurs Summit (4 hr program) Mona Lisa

1:50pm PDT

Mini Break Mini Break

2:00pm PDT

Facebook for Journalists (en español) Ocean Tower 2 Ballroom B Gringo Latinos: How Hispanic Culture & Flavors are Steadily Transforming 'American' Lifestyles & Tastes Promenade Latin Music Trends in 2013: What's Hot and What's Not Ocean Tower 2 Ballroom C

2:50pm PDT

Mini Break Mini Break

3:00pm PDT

Navigating the World of Tax Incentives and Film Commissions Ocean Tower 2 Ballroom B Follow Your Nose to Profits: Using Scent Marketing in the Hispanic Market Promenade

3:50pm PDT

Mini Break Mini Break

4:00pm PDT

Screenwriting for Film and TV Ocean Tower 2 Ballroom B CASE STUDY: State Farm Fan Pass Promenade Online Activism: Best Practices for Social Cause Engagement to Create Change Online Ocean Tower 2 Ballroom C

5:30pm PDT

Blogger/Journalist Cocktails (Sponsored by Bumble Bee Foods and co-hosted by Latina Mom Bloggers) Lobby

6:45pm PDT

Shuttles leave for "Filly Brown" film premiere / Red Carpet TBD

7:10pm PDT

MAJOR EVENT: Red Carpet at Regal South Beach Miami Beach Regal South Beach

7:50pm PDT

Special film premiere of "Filly Brown" with Edward James Olmos, Lou Diamond Phillips, Gina Rodriguez, Youssef Delara and Michael Olmos in partnership with Miami Int'l Film Festival & Pantelion Films. Celebrity... Regal South Beach

10:30pm PDT

Filly Brown After Party at The Stage TBD

7:30am PDT

Breakfast Lounge Mona Lisa

8:00am PDT

Registration Lobby

9:00am PDT

Total Annihilation of the Crabs: Part Deux Pompeii

9:50am PDT

Mini Break Mini Break

10:00am PDT

The Blog/Home Life Balance - Become a 'Force' of One! Ocean Tower 2 Ballroom C Vroom, Vroom: Getting Plugged into Writing About and Reviewing Automobiles Lapidus / Watson You're the Controller: Latino Insights into the World of Gaming Entertainment Ocean Tower 2 Ballroom B

10:50am PDT

Mini Break Mini Break

11:00am PDT

Upwardly Mobile and On the Go: The Latino Lifestyle Bloggers Ocean Tower 2 Ballroom C Meet the Generation NEXT of Latino Independent Filmmakers Mona Lisa The State of hispanic Journalism in 2013: An Honest Look at the Obstacles, Opportunities and Trends Impacting Latino Journalists Lapidus / Watson LatinoShop Study - A Deep Drive at Latino Shopping Behavior Ocean Tower 2 Ballroom B

11:50am PDT

Mini Break Mini Break

12:00pm PDT

Latinovator Lunch with Carlos Ponce Sponsored by Pandora Pompeii

1:00pm PDT

Mini Break Mini Break

1:05pm PDT

The Latino Blogger Marketing Challenge: Bloggers Compete to Develop a Winning Business Proposal for One Leading Consumer Brand Ocean Tower 2 Ballroom C Facebook for Hispanic Journalists Lapidus / Watson Hispanic Market Trends 2013: Top Marketers Take an In-Depth Look at the Cultural and Marketing Shifts (1 hr., 20 min.) Ocean Tower 2 Ballroom B 15 Minutes of Genius: Latin Music Edition (1 hr., 20 minutes) Mona Lisa

2:00pm PDT

Sponsor Treat Break at Exhibit Area Exhibit Area

2:30pm PDT

The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers Mona Lisa Your Ultimate Guide to Freelancing in the Digital Age Lapidus / Watson CASE STUDY: How Rosetta Stone's 'Open Your World' Campaign Changed Perceptions & Drove Award-winning Results Ocean Tower 2 Ballroom B

3:20pm PDT

Mini Break Mini Break

3:30pm PDT

The Blogueras: A Primer on Working with Spanish- Dominant Latino Bloggers Ocean Tower 2 Ballroom C Casting Directors: What Works and What Doesn't Ocean Tower 2 Ballroom B Visual Reporting Best Practices for Web Video and Photography Lapidus / Watson Creativity today: What is the role of the Creative Director in a Hispanic agency in 2013 and beyond? Pompeii Breaking into Pandora's Latin Music Selection: An Inside Peek Mona Lisa

4:20pm PDT

Exhibitors Showcase Exhibit Area

5:30pm PDT

Target presents Hispanicize Opening Reception Ocean Garden Pool

7:20pm PDT

Bus arrives for 'Blaze You Out" and "Dreamer' screening. TBD

7:30pm PDT

MAJOR EVENT: McDonald's Blogger/Journalist Yacht Party Yacht

7:50pm PDT

Red Carpet Night at Regal Cinemas South Beach for "Blaze You Out" and "Dreamer" with actors and other celebrities Regal Cinema

8:30pm PDT

World Premiere Film at Regal Cinemas South Beach for Blaze You Out: Runtime 98 Minutes,followed by Q&A Regal South Beach

10:45pm PDT

World Film Premiere at Regal Cinemas South Beach for Dreamer: Runtime 92 Minutes followed by Q&A Regal South Beach

7:30am PDT

Mañanita Breakfast with MundoFox (For Bloggers & Journalists ONLY) TBD Breakfast Lounge (Open to everyone) Mona Lisa

8:00am PDT

Registration Lobby

9:00am PDT

Hispanic Population Trends: A 2013 Snapshot Ocean Tower 2 Ballroom C Twitter for Hispanic Journalists Lapidus / Watson

9:50am PDT

Mini Break Mini Break

10:00am PDT

Papa Knows Best: The Proud and Often Misunderstood Multicultural Dad Bloggers Lapidus / Watson Return on Relationship: Relationships ARE the New Currency Ocean Tower 2 Ballroom B 15 Minutes of Genius Session: Filmmakers' Edition (1 hr., 10 min.) Mona Lisa The Social Media Hispanic News Platforms: A 2013 Update (1 hr.,10 min.) Ocean Tower 2 Ballroom C

10:50am PDT

Sponsor Treat Break at Exhibit Area Exhibit Area

11:20am PDT

Latinovator Lunch with Zumba's Beto Perez Pompeii

12:20pm PDT

Mini Break Mini Break

12:30pm PDT

Best Practices for Sports Reporting, Everything You Always Wanted to Know About Sports Journalism But Were Afraid to Ask Presented by ESPN Deportes Lapidus / Watson Master Class: Detective Gomez Shares the Ultimate Cheat Sheet on Creating, Selling and Sustaining a Hit Reality TV Show (1 hr., 20 min.) Mona Lisa 15 Minutes of Genius: Marketers' Edition (1 hr., 20 min.) Ocean Tower 2 Ballroom B SEO Strategies and Tactics for the Latino Market (1 hr., 20 min.) Ocean Tower 2 Ballroom C

1:20pm PDT

Sponsor Treat Break at Exhibit Area Exhibit Area

2:00pm PDT

Hispanic Mobile Marketing: The Third Screen is Here! Ocean Tower 2 Ballroom C Show Me What You’ve Got: How Reality TV boosted my Music CareerLIMITED Mona Lisa Cooking Good! Latino Food Bloggers Share Their Recipes for Great Social Media Content Marketing Lapidus / Watson SPECIAL EDITION: Hollywood Icons Rita Moreno and Charo in Conversation with Nely Galan at Adelante: Wisdom of Latina Legends at Hispanicize 2013 (3hr. Program) Pompeii

2:50pm PDT

Mini Break Mini Break

3:00pm PDT

From Journalist to Marketer: Your Complete Guide to Making the Change Lapidus / Watson Micro-Segmentation: How a 90-year-old beer brand from Cuba positions itself in a niche market thirsty for a craft ale Ocean Tower 2 Ballroom B

3:50pm PDT

Mini Break Mini Break

4:00pm PDT

How to Plan and Execute a Great Latino Blogger Event Ocean Tower 2 Ballroom B Brand Re-Mixx: Blending with the Powerful Latino DJ Ocean Tower 2 Ballroom C

5:30pm PDT

Tide Fabulous White Event Ocean Garden

7:00pm PDT

Shuttles depart for New World Symphony concerts in South Beach TBD

8:00pm PDT

Award Winning Documentary 'Los Wild One's' in MonaLisa Room (Eden Roc) - followed by a Q&A and a short live performance by Gizzelle! Mona Lisa Short Film Showcase in Mona Lisa Room (Eden Roc Hotel) Mona Lisa 'Biggest Night of Music' Concert at South Beach's New World Symphony sponsored by AT&T and Pandora New World Center

1:00am PDT

Buses depart New World Symphony to return to the hotel New World Center

7:30am PDT

Mañanita Breakfast with Clorox (For Bloggers and Journalists ONLY) TBD Breakfast Lounge (Open to everyone) Mona Lisa

8:00am PDT

Registration Lobby

9:00am PDT

Mama Power: Best Practices & Insights from the Communities of Latina Mom Bloggers Ocean Tower 2 Ballroom C The Abbreviated Magnitude of the Short Film Mona Lisa Google and YouTube Latino: A 2013 U.S. Hispanic Update Pompeii

9:50am PDT

Mini Break Mini Break

10:00am PDT

Beautiful and Bold: The Proud Leaders of Latina Fashion Blogging Ocean Tower 2 Ballroom C Financing & Securing Distribution for Your Film: Introduction to the Latino Film Fund Mona Lisa From Journalist to Media Entrepreneur: Case Studies from Hispanic journalists who have made the leap and are succeeding Lapidus / Watson got IMC? The Evolving Role of Integrated Marketing Communications Ocean Tower 2 Ballroom B

10:50am PDT

Mini Break Mini Break

11:00am PDT

Meet the Latina Health & Fitness Bloggers Ocean Tower 2 Ballroom C Finding Your Voice as a Commentator Lapidus / Watson You are what you Tweet and Like: Rock Your Social Media Persona Mona Lisa Highly Recommended: Harnessing WOM & Social Media to Build Your Brand and Drive Business Ocean Tower 2 Ballroom B

11:50am PDT

Mini Break Mini Break

12:00pm PDT

Latinovator Lunch with Director Nicolás López Pompeii

1:00pm PDT

Mini Break Mini Break

1:05pm PDT

Taking Your Blog Mobile Ocean Tower 2 Ballroom C Marketing Big Studio Films to Latinos Mona Lisa A Year of Quantum Changes at the Hispanic TV Networks Ocean Tower 2 Ballroom B 15 Minutes of Genius: Journalists Edition (1 hr. 30 min.) Lapidus / Watson

2:00pm PDT

Mini Break Mini Break

2:10pm PDT

Sponsor Treat Break at Exhibit Area Exhibit Area

2:40pm PDT

Thumbs Up: Meet the Fanatical Film Bloggers Ocean Tower 2 Ballroom B Facebook for Hispanic Journalists Lapidus / Watson MASECA EVOLUTION Evolving to the taste of the new Latina Ocean Tower 2 Ballroom C Going Viral: How to Start and Build Your Music Career on YouTube Mona Lisa Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online Pompeii

3:30pm PDT

Mini Break Mini Break

3:40pm PDT

Digital Case Studies: A Look at the Hispanic Brands Who Hit It Out of the Park in 2012 Pompeii Make Brands your Fans—How to land a sponsorship deal and keep it Mona Lisa The Next Generation: How to Reach the Latino Youth Between 7 and 15 Lapidus / Watson

4:30pm PDT

Exhibitors Showcase Exhibit Area

4:40pm PDT

Blogging Case Study: The American Latino Heritage Road Trip Sponsored by the St. Augustine and Ponte Vedra Visitors and Conventions Bureau Ocean Tower 2 Ballroom B Almost White: Author / Producer Rick Najera Shares Excerpts From His New Book about Latinos in Hollywood Ocean Tower 2 Ballroom C

6:45pm PDT

BUS SHUTTLE - DESTINATION 1: Buses depart for Film & Entertainment Industry Red Carpet at Regal Cinemas South Beach Regal Cinema

7:30pm PDT

RED CARPET premieres of "Aftershock" and "Mission Park": Latino Celebrities from Film, Music & Entertainment at Regal Cinemas South Beach Regal Cinema

8:00pm PDT

BUS SHUTTLES - DESTINATION 2: MOVIMIENTO MUSIC NIGHT AT BONGO'S CUBAN CAFE Bongo's Cuban Cafe World Film Premiere at Regal Cinemas South Beach for Mission Park: Runtime 101 Minutes followed by Q&A Regal South Beach

9:00pm PDT

MAJOR EVENT: Make the Earth Tremble Party at Bongo's Cuban Café Bongo's Cuban Cafe

10:00pm PDT

Movie Premiere at Regal Cinemas South Beach for -DCP - Aftershock: Runtime 90 Minutes followed by Q&A Regal Cinema

8:00am PDT

Registration closes at 9:30 a.m. / 1 Day Pass Available Only ON-SITE on SaturdayRegistration Lobby

9:30am PDT

Blogs with a Cause: Meet the Bloggers Devoted to Social Good Lapidus / Watson The Hispanic Journalists' Toolkit: A Look at the Latest Cultural Resources for Reporters Mona Lisa Getting on Corporate Boards Ocean Tower 2 Ballroom B How to Create Branded Videos that Go Viral Ocean Tower 2 Ballroom C

10:20am PDT

Mini Break Mini Break

10:30am PDT

Meet the Leading Conservative & Liberal Voices of Hispanic Journalism Lapidus / Watson Social Media Community Managers: The Do's and Don'ts of Managing Your Brand's Social Media Presence Ocean Tower 2 Ballroom B 15 Minutes of Genius: Blogger Edition (1 hr., 30 minutes) Ocean Tower 2 Ballroom C Master Class: Creating, Shooting and Distributing Award-winning Documentaries (1 hr., 30 min.) Mona Lisa

11:20am PDT

Sponsor Treat Break at Exhibit Area Exhibit Area

11:30am PDT

Latinovator Lunch with Soledad O'Brien (sponsored by P&G) Pompeii

12:50pm PDT

Mini Break Mini Break

1:15pm PDT

From Novelas to Hollywood: Making the Acting Switch Mona Lisa Your Brand Ought to Be in Pictures: Capturing the Value of Digital Video Storytelling in Today’s Latino Marketing Mix Ocean Tower 2 Ballroom B Searching for Cesar Chavez National Town Hall (Special 3 hr. Livestreamed Program) sponsored by the Friends of the American Latino Museum Pompeii

2:00pm PDT

Let's Talk Tech: Meet the Latino & Multicultural Tech Bloggers Ocean Tower 2 Ballroom C

2:05pm PDT

Mini Break Mini Break

2:15pm PDT

Meet the Latino Content Kings of Online Video Distribution Lapidus / Watson Has Internet killed the Radio Star? Mona Lisa

3:05pm PDT

Mini Break Mini Break

3:15pm PDT

Going Places: The Further Adventures of Latino Travel Bloggers Ocean Tower 2 Ballroom C El Buen Pitch Mona Lisa

4:05pm PDT

Mini Break Mini Break

4:15pm PDT

Picture Your Production Under a Low Budget Contract (sponsored by SAG-AFTRA) Ocean Tower 2 Ballroom C Twitter for Journalists (en español) Ocean Tower 2 Ballroom B Innovative Collaborations: How my dad and I teamed up to write a book about a Brazilian women's movement and found a new way of teaching about Latin America in US public schools Ocean Tower 2 Ballroom C The Book Within: Insights and Tips for Journalists and Bloggers on How to Hone Your Work into a Book (1 hr., 30 min) Lapidus / Watson